HEALTH

Duane Reade keeps H1N1 protection a high priority

BY Alaric DeArment

NEW YORK The Duane Reade at 57th St. & 6th Ave. in Manhattan is selling bottles of hand sanitizer from bowls mounted atop the stanchion posts near the cash registers. Though fears of H1N1 have not yet faded, the onset of the normal flu season still makes hand sanitizers an essential item, thus warranting their placement in such prime retail estate.

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HEALTH

New Nicorette ads underscore process of kicking the habit

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline on Monday unveiled a new advertising campaign supporting its smoking cessation franchise that will feature the tagline, “Nicorette makes quitting suck less.”

The $15 million ad campaign, according to a Forbes report, will run nationally through prime, cable and syndicated stations, on networks including ABC, CBS, NBC and CW.

“With an average smoker attempting to quit up to nine times before doing so successfully, we can’t paint a picture that quitting is easy,” stated Michael Roe, marketing director of the U.S. smoking control business at GlaxoSmithKline Consumer Healthcare. “GSK is committed to finding ways to help break down barriers for smokers because we understand how hard it is to quit, and even if it takes a few attempts, Nicorette can help handle cravings and withdrawal symptoms through the process.”

The concept behind the campaign is to focus on the process of quitting rather than the need to quit, and to be honest, about the fact that quitting smoking is no easy task. The new Nicorette ads bring to life the challenges of quitting smoking using the language smokers use to describe it with unique elements such as the inclusion of a device called a Suckometer that measures the “suck level” of a smoker’s craving. The device demonstrates how Nicorette’s fast craving relief can change a smoker’s craving level for a cigarette from “sucks a lot” to “sucks less.”

“In order to truly connect with smokers, we realized that we needed to change how we speak to them about quitting,” said Mark Figliulo, chief creative officer of TBWA\Chiat\Day in New York. “The campaign is designed to engage smokers in an honest way by reaching them with a message that shows the brand understands what they are going through, and that Nicorette is on their side.”

Nicorette will be running an Open Letter to smokers in national magazines and newspapers to introduce the new campaign, in outlets, including ESPN, People, Time and Entertainment Weekly, as well as on the Nicorette Facebook fan page. Additionally, Nicorette will run: 30 radio commercials on network radio stations. Consumers will be able to find the ads on Nicorette.com and on the Nicorette Facebook fan page.

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HEALTH

Bayer’s Consumer Care recalls Alka-Seltzer Plus product

BY Michael Johnsen

MORRISTOWN, N.J. Bayer’s Consumer Care division on Tuesday announced the voluntary recall of a single product lot of the combination package of Alka-Seltzer Plus day & night cold formula liquid gels after identifying that the labeling on the foil blister card of certain packages within the lot (less than 4%) were printed with the label reversed. All individual liquid-filled capsules are imprinted correctly.

The affected Alka-Seltzer Plus product lot number (296939L) can be found on both the interior blister package (in black text adjacent to the expiration date) as well as on the exterior carton containing the blister packaging (embossed on the side panel under the Bayer logo).

This product was sold only in the U.S. at retail outlets nationwide.

This recall does not impact any Alka-Seltzer Plus Day & Night Cold Formula Effervescent products, individually packaged Alka-Seltzer Plus Day Non-Drowsy Cold Formula products, individually packaged Alka-Seltzer Plus Night Cold Formula products, or any other lot of Alka-Seltzer Plus Day & Night Cold Formula Liquid Gels.

The company initiated an investigation following consumer reports and found that in a limited number of combination packages of Alka-Seltzer Plus Day and Night Cold Formula Liquid Gels from a single lot, the information on the underside of the blister package was reversed. Therefore, the label for the green Night product appears under some of the blue Day product and vice versa. As such, there is a risk that consumers may not be aware of the warnings of an antihistamine in the product that could cause drowsiness.

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