BEAUTY CARE

ScarAway Silicone Scar Sheets roll out to 3,400 Walmart stores

BY Antoinette Alexander

GUILFORD, Conn. — ScarAway Silicone Scar Sheets, designed for the treatment and prevention of both hypertrophic and keloid scars, are making their debut in 3,400 Walmart locations across the United States, the manufacturer has announced. 

Once available only through hospitals, burn centers and plastic surgeons, the professional grade silicone sheeting is designed to bring the ultimate in noninvasive, drug-free scar management home. The sheets use patented silicone technology to shrink, flatten and fade scars, both old and new. 

“The arrival of ScarAway in Walmart stores is a proud moment for our brand, and we are delighted to partner with this retail powerhouse to bring affordable and effective at-home scar management options to more consumers,” stated Jessica Rowen, founder and president of Mitchell-Vance Laboratories, the maker of ScarAway.  

ScarAway can be used on any skin tone.  A softening of the scar may be felt in just days, with visible results in weeks. Optimal results are achieved in about 12 weeks, the company stated.

A box of eight sheets retails for $19.99.

 

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P&G launches new Vidal Sassoon Pro Series color, care and styling line

BY Antoinette Alexander

CINCINNATI — P&G Beauty & Grooming is launching the new Vidal Sassoon Pro Series line of hair color, care and styling products.

The Vidal Sassoon Pro Series, which is comprised of five care and styling collections and at-home color kits, is available beginning this month at a suggested retail price of $2.49 to $8.99 at mass retailers nationwide.

“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” stated Walter Geiger, P&G’s VP and GM of North America Hair Care and Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”

Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection. Vidal Sassoon Pro Series new permanent color kit promises to deliver long-lasting, affordable color in the convenience of your home. The exclusive VS PrecisionMix formula is mixed to calibrate the right blend of pigments and the result is precise color with 100% grey coverage. The VS HydraBlock Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. The color collection is available in 18 permanent color shades that provide 100% grey coverage, the company stated.


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Panasonic develops new gel nail polish remover for at-home use

BY Antoinette Alexander

LAS VEGAS — Panasonic announced on Monday the introduction of the ES-WC30 Gel Nail Polish Remover. 

The product is an extension to the line of recently launched compact beauty products, which includes the Precision Body Shaver, Precision Facial Hair Trimmer, Heated Eyelash Curler and Compact Battery-Powered Toothbrush.

As the new trend of gel nail polish continues to grow and becomes increasingly popular, consumers who want to remove their gel nail polish can either visit the salon for removal or are faced with the task of at-home removal.  The Panasonic ES-WC30 Gel Nail Polish Remover is designed to quickly and painlessly remove gel nail polish, providing users with easy nail care at home. 

The battery-operated device features a gel sanding attachment to quickly buff gel nails, making it easier for nail polish remover to penetrate.  After a user applies a nail polish remover and gel is softened, it can then be easily removed using the decoration remover and cuticle care attachment, which gently peels gel nail polish from nails.

In addition to easy gel nail polish removal at home, the Panasonic ES-WC30 Gel Nail Polish Remover promises to provide salon-grade treatment for nails.  Nails can be quickly shaped using the filing attachment, which files the nail at a 45-degree angle, preventing brittle nails from splitting.  In addition, the decoration remover and cuticle care attachment was designed to fit the curve of one’s nail, to gently push cuticles back to the base.

The Panasonic ES-WC30 Gel Nail Polish Remover will be available in the spring of 2013 and pricing will be announced prior to ship date.

 

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