HEALTH

Scar therapy product 
lessens C-section scars

BY Michael Johnsen

GUILFORD, Conn. — Mitchell-Vance Labs this past fall launched a new scar product to add to its ScarAway lineup appealing to a whole other segment of women in search of scar therapy: ScarAway for C-sections. 


The therapy will have direct appeal to 1-in-4 new mothers, which is the number of women who give birth by Cesarean section in the United States. In 2008, 1-in-3 moms delivered their babies by way of a C-section, according to the Centers for Disease Control and Prevention. The prevalence of the procedure has been on the rise since 1996, when 21% of all births were delivered via a 
C-section procedure.


The number of women either opting into or medically needing a C-section is expected to continue on its upward trajectory as more women experience childbirth later in life. In 1996, 32% of all women giving birth were between the ages of 40 and 54 years. In 2007, almost half (48%) of mothers giving birth fell into that age bracket.


The ScarAway product features an extended-length, medical-grade silicon scar sheet ideal for placement over that C-section cut, which is made just below the abdomen and right above the bikini line.

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HEALTH

Burn cream tackles pain, infection, scars

BY Michael Johnsen

Welmedix’s First Degree therapeutic burn cream provides a unique solution for minor burns that the company suggests is an unmet need at retail. It’s an all-in-one burn cream that helps soothe pain, cool the burn, prevent infection and reduce the appearance of scars.


According to the company, First Degree is the only homeopathic product on the 
market that effectively addresses the three key concerns of people who suffer minor burns, including pain, infection and scarring.
More than 158,000 children are treated for burns each year, according to Centers for Disease Control and Prevention estimates.

More than half of burns treated at hospitals are thermal burns, such as those occuring with contact with a stove, fireplace or even the hot metal tubing at the playground, according to the National Electronic Injury Surveillance System. Scalding is the No. 2 leading cause — 29.4% of burns treated at hospitals resulted from liquids or vapors like steam, hot bath water or tipped-over coffee cups.


Sold almost exclusively through Walgreens for the past year, the burn cream is beginning to expand distribution through such grocers as Pathmark and Food City, as well as regional pharmacy operators Kinney Drugs and Kerr Drug.

 

The article above is part of the DSN Category Review Series. For the complete External Pain/First Aid Sell-Through Report, including extensive charts, data and more analysis, click here.

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HEALTH

Gel, spray know how to ‘Stopain’

BY Michael Johnsen

HAZLETON, Pa. — Troy Healthcare in January acquired the distribution of its Stopain brand, an external analgesic Troy has been manufacturing since 2002 that is already an up-and-coming pain-relief spray. The brand cracked the top 10 list of external analgesic rubs for the 12 weeks ended Dec. 26, 2010, moving into the No. 10 spot with $1.3 million in sales across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data. SKU growth of 16.1% in that period also is outpacing category growth of 11.3%.


And already Troy has a line extension in the works: a new Stopain pain-relieving gel that contains 38% more of the active ingredient menthol than any other product in the cooling gel category, the company stated.


Suggested retail price for the pain-relieving gel will be $5.99 for a 2.5-oz. tube. This is very much a value-priced item that is primed to succeed in today’s economy, Troy Healthcare spokesman Bob Miller said.

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