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SC Johnson officially launches Exclusive Fragrance Palette

BY Allison Cerra

RACINE, Wis. — SC Johnson recently announced that it has released its Exclusive Fragrance Palette, a list of the fragrance ingredients found in the company’s products.

Housed on the company’s ingredient disclosure website, WhatsInsideSCJohnson.com, the list is smaller and more exclusive than the International Fragrance Association’s list of fragrance ingredients that are used in consumer goods worldwide, the company said. The goal is to help families learn more about the ingredients and fragrances found in such SC Johnson products Windex, Glade and Pledge.

“We want all of our ingredients to be transparent, so consumers can make their own, informed choices on what to purchase,” SC Johnson chairman and CEO Fisk Johnson said. “We also want to earn the trust and confidence every day of the people that buy our products because we work hard on our ingredient choices and strive to continually improve our products.”

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Select 55 introduces Little Lights

BY Allison Cerra

ST. LOUIS — Select 55 is rolling out smaller-sized cans and bottles at retailers nationwide.

New Select 55 Little Lights line include sleek 8-oz., 35-calorie cans, available in 12-packs; and 7-oz., 32-calorie clear glass bottles, available in six-packs.

"These new sizes for Select 55 provide more options for adults who want to enjoy a great beer with few calories," said Ryan Moore, senior director at Select 55. "We first introduced Select 55 to provide beer drinkers a premium lighter light beer option. As our drinkers have evolved, we saw an opportunity in the marketplace and developed ‘Little Lights’ to meet it. We think Select 55 drinkers will find them to be a great option for times when a smaller size is ideal."

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Partnership extensions announced by MillerCoors, NASCAR and Penske Racing

BY Allison Cerra

CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors’ brands.

MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

“We don’t make investment decisions like this without having a great sense of exactly what the alliance will deliver for our brands,” MillerCoors chief marketing officer Andy England said. “That’s why I’m so excited about our continued partnerships with NASCAR and with Penske Racing. NASCAR fans are among the most passionate and loyal fans in all of sports, and they love nothing more than getting together with friends to watch the race while enjoying a cold, refreshing Coors Light or a great tasting, never watered down Miller Lite. Our distributors and retailers know that, which is why they’re so supportive of our leadership in the sport.”

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