CENTER STORE

SC Johnson, Cornell’s Center for Sustainable Global Enterprise develop Wow

BY Allison Cerra

RACINE, Wis. — SC Johnson has teamed up with Cornell University’s Center for Sustainable Global Enterprise to launch a new product concept.

The three-year business pilot, called "Wow," is a membership-based club whose products and services help low-income homemakers care for their homes and families by turning the stressful practice of caring for the home and family into a bonding group experience. The club memberships, which are sold to groups of seven homemakers, include a bundle of four different SC Johnson products in refillable formats. The bundle is comprised of pest control products to manage insects and home cleaning products to keep homes clean and fresh. In addition to the products, the membership includes group coaching sessions around home and family-care best practices. Members also enjoy loyalty rewards for every three consecutive months of membership, the two said.

"The WOW™ offering and business model are designed to tackle two key business challenges that come with low-income markets," said Erik Simanis, managing director of market creation strategies at Cornell, who worked with SC Johnson to develop the Wow concept. "The first is to persuade consumers to adopt very new routines and behaviors associated with the products. The second is to generate the margins needed to sustain the high-intensity sales process for acquiring and retaining customers."

The pilot recently was unveiled in the willage of Bobikuma, Ghana.

"SC Johnson is committed to preventing insect-borne diseases as well as creating sustainable business solutions to help strengthen communities in developing countries," SC Johnson chairman and CEO Fisk Johnson said. "The Wow concept is a tremendous opportunity to make a real impact in the lives of families in these communities."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Peeps introduces rainbow pops

BY Allison Cerra

BETHLEHEM, Pa. — Peeps is turning its marshmallow chicks into a new treat.

New Peeps rainbow pops includes a yellow, green, pink or blue chick featured on a lollipop stick. The four individual colors are vertically nestled on a stick in one package, the company said.

"We’re having fun this Easter — taking our iconic chick and giving it a new look and taste," said Brian Bachrach, senior brand manager for seasonal brands and new products at Just Born, the parent company of Peeps. "Our Peeps rainbow pops allow fans new ways to enjoy their favorite Easter treats."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Report: Molson Coors to launch Coors Light Iced T, other new items

BY Allison Cerra

NEW YORK — Molson Coors is slated to launch new beers in 2012, according to published reports.

Coors Light Iced T will go on sale first in Canada ahead of a possible rollout in the United States, according to Reuters. In 2011, Coors Light became the nation’s second-biggest beer brand, surpassing Budweiser for the first time ever, according to MillerCoors CEO Tom Long. What’s more, the company also will launch Carling Zest, a limited-time-only beer with citrus flavors, as well as an autumn-inspired Leinenkugels beer.

Click here for the full report.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES