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SC Johnson campaign promises full disclosure

BY DSN STAFF

RACINE, Wis. — SC Johnson has announced the release of a new campaign designed to emphasize the company’s commitment to disclosing the ingredients in its products.

SC Johnson said its Honesty campaign will debut Nov. 25 during the Thanksgiving Day Parade on CBS and run during daytime and primetime national programs and on several cable networks, including but not limited to Discovery Health, Hallmark, Animal Planet, HGTV, National Geographic Wild and The Weather Channel. The spot also will run during primetime on NBC and ABC on programs like "The Biggest Loser," "Parenthood," "America’s Funniest Home Videos" and more, as well as during other holiday specials such as "Christmas at 30 Rock" and It’s a Wonderful Life, the company reported.

In addition, Honesty will be supported through a digital campaign on various online platforms including Yahoo!, CNN, People and MSN, according to the company.

"The truth is, companies often don’t have to tell you everything that’s in their products," said chairman and CEO Fisk Johnson, the fifth generation leader of SC Johnson. "But we’re a family company that believes in working hard to do what’s right for the families who buy our products — and one of the things that means is being transparent with what’s in our products."

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Jamie Caulfield named PepsiCo’s SVP investor relations

BY Allison Cerra

PURCHASE, N.Y. One of the largest food and beverage makers in the world appointed a 17-year company veteran to a new post.

PepsiCo announced that Jamie Caulfield would succeed Lynn Tyson as the company’s SVP investor relations. Caulfield, who has held various roles at the company, most recently served as PepsiCo’s VP mergers and acquisitions, in which he successfully completed a number of key strategic acquisitions and joint ventures.

“I am delighted to be able to name Jamie Caulfield to this vitally important role,” said Hugh Johnston, CFO.  “He is a very seasoned leader with a deep understanding of our global business. His breadth of experience across a wide range of financial disciplines –– both at headquarters and in our field operations –– will be extremely valuable as PepsiCo continues to grow and evolve.”

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PepsiCo to launch G Series Fit

BY Allison Cerra

PURCHASE, N.Y. PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes.

 

PepsiCo’s G Series Fit line of Gatorade includes a pre-workout energy bar and a fruit-based protein drink, according to published reports. The line builds on the success of other lower-calorie Gatorade products, including the brand’s G2 line.

 

G Series Fit is slated to hit retail shelves in April.

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