BEAUTY CARE

SC Johnson to acquire Babyganics

BY David Salazar
RACINE, Wis. — SC Johnson on Friday announced that it would be acquiring Babyganics, an emerging brand of household and personal products for the growing family. The line of products includes bath care, oral care, sun care, insect repellents and various cleaners, among others. 
 
"We have great admiration for the Babyganics products and their leadership," SC Johnson CEO and chairman Fisk Johnson said. "They are one of the fastest growing private companies and their unique and innovative products are a great complement to our portfolio of trusted brands."  
 
The company did not disclose any details of the transaction. 
 

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Paris Hilton debuts 20th fragrance for women

BY Gina Acosta

NEW YORK — Paris Hilton is leveraging the popularity of her fragrances around the world by launching a 20th scent.

New Gold Rush by Paris Hilton is a feminine fragrance that aims to be lush, sophisticated and intoxicating, and evokes old Hollywood glamor.

"I've grown a lot over the years and Gold Rush is a major milestone for me. It's a reflection of who I am today and the person I aspire to be," Hilton said. "I created this scent for the woman who is truly confident in who she is. She's a dreamer, doer, thinker. Gold Rush is all about that indescribable feeling you get when you see endless possibilities, when you're alive and unstoppable."

Hilton says the fragrance was inspired by the duality of gold – sparkling, bright and glowing yet warm, rich and sensuous. 

The notes include:
• Top: Lemon Zest, Bergamot, Juice Nectarine
• Mid: Velvet Orchid, Rose, Violet
• Base: Vanilla Bean, Golden Praline, Cashmere Woods

The scent's custom perfume bottle appears like a rare keepsake and contemporary design. Curvy, decadent and feminine, this bottle aims to represent the glamour and allure of Paris.

"For Gold Rush we were most inspired by the packaging," said Doug Lloyd, creative director of Lloyd & Co. "The shimmering quality and draped cut of the bottle were elements we thought would translate beautifully to the brand imagery. We also saw an opportunity, with Paris' 20th fragrance, to create an elegant and elevated mood that brings a new dimension of her character to audiences."

To further support the launch of the fragrance, Paris will be sharing behind-the-scenes images, shot by famous fashion photographer Victor Demarchelier, and engaging with fans across her social media channels.

The eau de parfum will retail for $60 (100ml) and $32 (30ml) and will be available at retailers nationwide in August.

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Simple adds cleansing oil offering

BY DSN STAFF

ENGLEWOOD CLIFFS, N.J. — Last year, Unilever’s Simple Skincare ushered micellar cleansing water into mass with great success. This year, it is adding cleansing oil — but not just any oil. Next month, Simple Skincare is adding a Hydrating Cleansing Oil featuring pure grapeseed oil. Admitting it isn’t the first oil to market, the company said it is taking oils to a whole new level with a high-quality grape seed.

(To view the full Category Review, click here.)

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