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Save-A-Lot hits the road to promote grocer as a value destination

BY Michael Johnsen

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

“Road trips are a tradition for many families in the United States, and with the high cost of gas a concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food and simple meal ideas at savings of up to 40%, compared with traditional grocery stores,” stated Mark Kotcher, Save-A-Lot director of brand marketing and design. “And, with the start of the school year approaching, we also can help families fuel their kids for success in school with affordable options for breakfast and the school lunch box.”

The Save-A-Lot Fuel Your Family Road Scholars are Abby Tinberg and Bob Ringer, who will drive nearly 4,000 miles in August traveling to key Save-A-Lot markets in a 2011 Subaru Forester. Along the way, the Road Scholars will attend community events, visit Save-A-Lot stores, conduct random acts of kindness and share tips for easy road trip snacks, as well as affordable breakfast and lunch ideas. Tinberg and Ringer will share stories, photos and videos of their adventure along the way at Facebook.com/SaveALot.

The Road Scholars also will be making donations totaling $25,000 on behalf of the company to local Feeding America affiliates in road trip markets, helping these organizations with their hunger-relief efforts in their communities.

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Kmart targets Hispanic moms with online ‘telenovela’ series

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — A new video series by Kmart seeks to reach out to Hispanic moms.

The mass merchandise chain announced Wednesday the launch of "Madres y Comadres," a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States. The series is designed as a mock "telenovela" that uses humor and emotion to tap into the challenges that Hispanic women and their families face.

"Kmart is a heritage brand with a rich history in America," Kmart chief marketing officer Mark Snyder said. "We’re passionate about the diversity of our customer base and excited about the opportunity to speak directly with our Hispanic customers while celebrating their culture and traditions. The first episode of ‘Madres y Comadres’ launched this month, just in time for back-to-school, and aligns with the recently launched Latina Smart Facebook page, allowing Kmart to develop a deeper relationship with Hispanic women who are both tech savvy, yet underserved from a content perspective."

The launch of the series comes soon after the launch by parent company Sears Holdings of SearsLatino, a social networking initiative that includes pages on Facebook and Twitter and targets customers in the United States as well as in Latin America.

The YouTube page for "Madres y Comadres" is available at YouTube.com/MadresyComadres.

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CVS/pharmacy officially introduces new exclusive beauty brand Nuance Salma Hayek

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

The collection is comprised of more than 100 products within four categories — skin care, cosmetics, hair care and body — and is available only at CVS/pharmacy locations nationwide and online at CVS.com/NuanceSalmaHayek. Prices range between $2.99 and $19.99.

As reported by Drug Store News in May, Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies, inspired the Nuance Salma Hayek line. An embodiment of her family heritage, the products in the Nuance Salma Hayek line represent the fusion of proprietary formulations and personal beauty rituals passed down from generations.

Hayek’s own beauty rituals, as well as her global travels, inspired each product in the line. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek tested every product in the line, partnering with formulators to ensure the results. 

"CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers," stated Mike Bloom, EVP merchandising and supply chain for CVS/pharmacy. "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers."

The line includes:

  • Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are formulated with natural fruit extracts and essential oils to address multiple skin care concerns like aging, loss of hydration, and uneven tone and texture.
  • Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of shades.
  • Nuance Salma Hayek Hair Care: Nuance Salma Hayek Hair Care products address the needs of all hair types with formulations for fine, dry and chemically treated hair. The line includes treatments that nourish, style and help protect hair; and
  • Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

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