HEALTH

Sav-Mor pharmacist gets human “Billboards” to promote diaper rash brand

BY Michael Johnsen

MUSKEGON, Mich. — "The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.

Benson’s Bottom Paint, a diaper rash lotion, on Thursday announced its endorsement of the birth of Alex Martin, whose first sight of her family will have them all in Benson’s Bottom Paint apparel. Alex also will be sporting a little pink hat and blanket with the Benson’s Bottom Paint logo to keep her warm.

"When we learned about what the "Billboard Family" was doing and that they were expecting baby Alex this month, we decided it would be an excellent opportunity to spread the word about Benson’s Bottom Paint beyond our current markets,” said Randy Dahlquist, long-time industry veteran and owner of Benson’s Bottom Paint. Dahlquist also is the owner and chief pharmacist at Sav-Mor Benson Drug and a Sav-Mor executive board member.

Dahlquist has taken to the unconventional in promoting his Bottom Paint. Earlier this year, three West Michigan mountain bikers wore Benson’s Bottom Paint vests in the Iceman Cometh Challenge mountain bike race in Traverse City, Mich. "We are working hard to get the word out across the country about all the uses of Benson’s Bottom Paint, beyond diaper rash,” Dahlquist said. “It was actually our bike-riding customers who came to me and told me how well it worked for them to prevent saddle sores.”

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NPA to host 14th annual Natural Products Day in April

BY Michael Johnsen

WASHINGTON — The Natural Products Association last week announced the 14th annual Natural Products Day to be held here April 6, 2011.

Natural Products Day provides an opportunity for NPA members and others in the industry to meet with members of Congress. Attendees will visit congressional offices and talk to senators, representatives and their staffs about key legislation that may impact the natural products industry.

“Natural Products Day is a great way for industry members to get a foot in the door of the policy-makers who can make a difference,” stated John Gay, NPA executive director and CEO. “Nothing makes a greater impact on elected officials than a face-to-face meeting with a constituent.”

The day will begin with a morning session led by association and government relations experts talking about effective ways to communicate with legislators and providing updates on key legislation. Following afternoon appointments, attendees will attend a reception on Capitol Hill that honors NPA Congressional Champions — legislators who have worked hard to support initiatives important to the industry.

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Survey: Most adults won’t take off from work if they have a cold

BY Michael Johnsen

PARSIPPANY, N.J. — Americans won’t take off work for something as innocuous as a cold, a new survey released Wednesday found, a fact that underscores the need for ready access to over-the-counter cough-cold medicines and better hand-washing/sanitizing practices in the workplace.

The survey, sponsored by Cadbury Adams’ Halls cough drop brand, found that 44% of Americans would consider going to work with a fever, and 32% said they would show up to work no matter how sick they get this season.

The down economy is the principal generator of a workforce culture where calling in sick is foreboded; the survey revealed that almost 1-in-5 Americans (19%) have felt pressure to head into work when they’re sick. Nearly 1-in-3 reported paid sick days are not part of their compensation package, 11% reported that taking off even one day could place them in jeopardy of paying their bills on time and 10% of Americans suggested that calling in sick may impact their employment picture, whether that means being passed on a promotion or being terminated altogether.

The Halls cold-and-flu survey was a telephone survey conducted by Kelton Research on behalf of Halls. The phone survey took place between Oct. 25 and Nov. 1 among 621 employed adults ages 18 years and older, using random digit dialing of listed and unlisted numbers.

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