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Sargento’s reduced-sodium cheeses don’t sacrifice taste

BY Allison Cerra

PLYMOUTH, Wis. Sargento is cutting the salt in its cheeses.

With 25% less sodium than traditional natural cheeses, Sargento reduced-sodium varieties are full of flavor and feature the same great taste as Sargento’s traditional cheeses, the company said.

"Reducing sodium intake is a critical topic discussed by government agencies, health professionals and consumers alike," said Chris Groom, director of core marketing meal enhancers at Sargento. "When it comes to finding ways to lower sodium intake, Americans need easy, flavorful solutions. Sargento is continuing its heritage of innovation by being the first and only nation brand with reduced-sodium natural cheeses in the dairy case."

 

Sargento reduced-sodium natural cheeses are available in several varieties: mild cheddar shredded cheese, mozzarella shredded cheese, colby jack slices, provolone slices, colby jack snacks and string cheese snacks.

 

In related news, Sargento also has launched pepper jack slices and mild cheddar snacks, which now are available in stores.

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Coca-Cola launches Vitaminwater Stur-D

BY Allison Cerra

WHITESTONE, N.Y. Coca-Cola has unveiled a new Vitaminwater drink, which is enhanced with vitamin D.

Vitaminwater Stur-D, a blue agave, passion fruit and citrus-flavored blend, is the first enhanced water and juice beverage to include vitamins C and D and calcium, Coca-Cola said.

"This has truly been an exciting year for the Vitaminwater trademark — from the successful launch of Vitaminwater zero to a breakthrough in industry innovation like Vitaminwater Stur-D," said Matt Kahn, SVP brand marketing. "These are true testaments to Vitaminwater’s commitment to meeting consumers’ needs and ever-evolving lifestyles."

Vitaminwater Stur-D will be available on grocery, convenience and drug store shelves for a suggested retail price of $1.49.

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P&G’s ‘purpose-inspired’ growth strategy helps business

BY Allison Cerra

CINCINNATI "Innovation that truly improves people’s lives is more important than ever," Procter & Gamble’s chairman, president and CEO Bob McDonald said to company shareholders at its annual meeting.

Commenting on its "purpose-inspired" growth strategy, McDonald said that while significant opportunties for improvement lay ahead, P&G continues to see growth; organic sales grew 3%, core earnings per share rose 6% and adjusted free cash flow was 125% of net earnings for the last fiscal year ended June 30.

P&G will issue its financial results for the first fiscal quarter ended Sept. 30 on Oct. 27. 

"Our own experience shows that companies that continue to invest in innovation during economic downturns enjoy more growth in the years that follow –– primarily because they keep their promises to consumers when those promises matter most. There’s nothing more important that we can do in these tough times than to keep our brands strong, to continue leading innovation and to win the consumer value equation every day," McDonald said.

"We won’t let up. I’m confident that if we build on our successes, address our shortfalls and implement our purpose-inspired growth strategy with excellence, we will continue to accelerate growth and touch and improve more consumers’ lives in more parts of the world … more completely," he added.

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