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Sara Lee reformulates two popular breads

BY Allison Cerra

DOWNERS GROVE, Ill. Sara Lee has removed high fructose corn syrup from two of its Soft & Smooth breads, and also has added vitamin D to one of the products.

Sara Lee Soft & Smooth made with whole grain white bread and Sara Lee Soft & Smooth 100% whole wheat bread now only will feature sugar. Additionally, the 100% whole wheat bread now has added vitamin D, a good source of calcium.

“Sara Lee Soft & Smooth breads are among the best selling breads in the United States and our core audience, parents with children, has indicated that they want product options without high fructose corn syrup,” said Jeff Dryfhout, director, Sara Lee North American fresh bakery. “With this new recipe Sara Lee Soft & Smooth bread is responding to the needs of our consumers while continuing to provide great-tasting breads with the mild taste and soft texture families love.”

Average suggested retail pricing for both Sara Lee Soft & Smooth breads will remain the same at $2.79 (varies by region of the country).

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MillerCoors opens craft-, import-beer-focused biz

BY Allison Cerra

CHICAGO MillerCoors has developed a company that focuses on craft and import beers.

Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.

“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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