Sara Lee introduces Iron Kids white bread, thin-style buns
DOWNERS GROVE, Ill. — Sara Lee has introduced two new breads that offer kids enhanced nutrition, just in time for the back-to-school season.
New Sara Lee Iron Kids white bread touts as much fiber as two slices of 100% whole wheat bread, in addition to added vitamin D, while Sara Lee thin style buns come in four varieties — 100% whole wheat, 100% multi-grain, honey wheat and white made with whole grain — and are a good source of whole grain, fiber and don’t contain high-fructose corn syrup.
"Our core audience moms with young children is looking for better-for-you options that her children will be happy to eat," Sara Lee North American Fresh Bakery director Jeff Dryfhout. "Sara Lee Iron Kids white bread and Sara Lee thin style buns are products she knows won’t be traded this school year."
Sara Lee Iron Kids white bread carries a suggested retail price range from $2.29 to $4.19. Sara Lee thin style buns carries an SRP range from $2.99 to $3.89.
Nestlé Pure Life centers ‘Echale Agua a Tu Vida’ campaign around Latina moms
STAMFORD, Conn. — Nestlé’s Pure Life brand is reaching out to Latina mothers to underscore the importance of healthy hydration and active lifestyles through a new integrated bilingual marketing campaign, "Echale Agua a Tu Vida."
"Like any other mother, Latina moms lead active lives, so staying hydrated is crucial to living a healthy lifestyle," Nestlé Pure Life group marketing manager Laetitia Allexant said. "This campaign goes beyond educating on the benefits of water; it’s really about inspiring moms on how to incorporate water into their daily routines and helping them achieve a healthier lifestyle."
As part of the "Echale Agua a Tu Vida," Nestlé said has teamed up with the U.S. Soccer Foundation, which is hosting a Passback Tour and free soccer instruction, where a series of interactive and educational soccer clinics for kids ages 5 to 12 years will visit key Hispanic markets nationwide through October, including: Miami; Los Angeles; Newark, N.J.; Houston; Dallas; Las Vegas; Washington, D.C.; Chicago and Phoenix. The company also said it has tapped Nestlé’s Pure Life spokeswoman and television personality Cristina Saralegui to be part of the campaign.
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Report: Diet Coke debuting limited-edition can
ATLANTA — After announcing that it would roll out a 1.25-liter package for several of its soft drink brands, Coca-Cola reportedly also is revamping its Diet Coke cans, according to a published report.
Diet Coke, which has been on the market since 1982, will debut a limited-edition can that will make its way to stores shelves next month, according to Adweek.
The can redesign, which includes super-sized letters, was developed by Turner Duckworth, which is responsible for the brand redesign for Coca-Cola and brand creation of Diet Coke Plus, according the design firm’s website.