BEAUTY CARE

Sante Active releases three-piece foot care set

BY Antoinette Alexander

CASTRES, France Sante Active, which is owned by pharmaceutical and dermacosmetic company Laboratories Pierre Fabre, has packaged three key foot care products into one three-piece set.

The Pedi-Relax three-piece set includes the intense hydrating cream for dry and damaged feet, exfoliating cream for dry feet with calluses, and a protective barrier cream that provides a protective barrier between feet and shoes. The kit is priced at $19.99.

Additional products in the Pedi-Relax line include moisturizing massage cream, moisturizing repair cream and refreshing deodorant spray for feet.

The set is now available at the http://www.santeactiveusa.com Web site.

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Physicians Formula terminates stock repurchase instruction

BY Antoinette Alexander

AZUSA, Calif. Beauty company Physicians Formula announced on Friday that in light of the unanticipated change in the volume limitation under Rule 10b-18 of the Securities Exchange Act of 1934, it has terminated its Rule 10b5-1 trading plan dated Sept. 12, 2008.

Physicians Formula gave notice of the termination to the broker on Thursday. The notice takes effect Friday.

As of the close of trading on Thursday, approximately $6.5 million remained authorized for repurchases under the company’s previously announced stock repurchase program for up to $10 million of the its common stock.

Under the repurchase program, the company may continue to repurchase shares of its common stock in the open market or in privately negotiated transactions, in compliance with the safe harbor provisions of Rule 10b-18 under the Exchange Act. The window for such discretionary repurchases is currently closed and will reopen two full trading days after Physicians Formula announces its third fiscal quarter results.

The repurchase program does not obligate the company to repurchase any dollar amount or number of shares of its common stock, and the program may be extended, modified, suspended or discontinued at any time.

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Unilever amps up promotion of Vaseline men’s line with sports celebrity spokesmen

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. To help promote the launch of its new Vaseline Men line of body, face and hand lotions, Unilever has teamed up with professional athletes Michael Strahan and Chase Utley.

The Vaseline Men campaign is in cooperation with ESPN and can be seen in its magazine, on television, radio and the ESPN Web site, as well as other outlets. The campaign juxtaposes images of Strahan, a football champion and television pro football analyst, and Utley, a baseball All-Star, performing their daily workout regimens, demonstrating that it takes countless hours to strengthen your body but less than 15 seconds a day to fortify your skin.

The new lotion promises to absorb in 15 seconds for stronger, more resilient skin.

The Web site, www.strongerskin.com, will feature vignettes of Stahan and Utley’s specific training regimens. Sports fans can also log on to enter the “Prepping for Peak Performance” sweepstakes for a chance to win a grand prize package that includes fantasy football or baseball camp, HDTV and Vaseline Men product. In addition, 112 weekly winners will receive autographed merchandise, such as footballs and from Strahan. The sweepstakes ends Dec. 31.

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