HEALTH

Santa Cruz Nutritionals launches fiber gumdrops

BY Allison Cerra

SANTA CRUZ, Calif. Santa Cruz Nutritionals introduces FiberAdvance Gummies, an all-natural fiber supplement for adults.

For every serving (two gumdrops), these fruit flavored gummies that provide 4g of soluble fiber. FiberAdvance Gummies are made with inulin, a natural source of fiber that is extracted from the roots of the chicory plant. Inulin is a prebiotic, which means that it stimulates the growth and activity of the “good” bacteria that is essential to digestive and overall health, Santa Cruz Nutritionals said.

“The American Dietetic Association recommends 20 to 35 g of fiber per day, yet the average American consumes only 14 to 15,” said Emily Vinik, retail sales and marketing manager. “With no messy powders or chalky tablets to deal with, FiberAdvance Gummies are the most delicious way for active and health-conscious consumers to supplement their daily fiber intake.”

FiberAdvance Gummies come in six all-natural flavors: lemon, orange, cherry, green apple, grape and strawberry. Each bottle contains 90 drops or a 45-day supply. The product is available in Walmart stores across the nation for a suggested retail price of $9.95.

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The Congressional Dietary Supplement Caucus addresses functional medicine in health care

BY Michael Johnsen

WASHINGTON The Congressional Dietary Supplement Caucus, in cooperation with two trade associations representing the dietary supplement industry — the Council for Responsible Nutrition and the Natural Products Association — recently hosted a speaker lunch briefing, “Functional Medicine: Frontline Against Chronic Disease,” in an effort to address the momentum behind functional medicine in the healthcare arena, CRN announced Friday.

With healthcare legislation recently being passed, prevention and wellness continue to be hot topics on Capitol Hill and in the news, CRN noted. Functional medicine can be described as personalized health care that incorporates both conventional and alternative therapies. The functional medicine model focuses on primary prevention and underlying causes for serious illness; assessing and preventing complex chronic disease. Dietary supplements would play an integral role in this model, CRN noted.

“The irony is that the current healthcare system will pay for expensive medical treatments, but it won’t pay for dietary supplements to keep our bodies healthy,” stated Mark Hyman, medical director of the UltraWellness Center. “As a nation, we are overfed but undernourished. Dietary supplements play an important role in functional and preventive medicine.”

Co-chair of the Congressional Dietary Supplement Caucus, Rep. Jason Chaffetz, R-Utah, opened the briefing. Reps. Rob Bishop, R-Utah, and Frank Pallone, D-N.J., were also in attendance.

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Exegen sues American Scientific Resources, subsidiary

BY Michael Johnsen

WATERTOWN, Mass. Exergen Corp. announced on Thursday that it has filed a lawsuit in the U.S. District Court for the District of Massachusetts against American Scientific Resources and its wholly owned subsidiary, Kidz-Med.

The lawsuit alleges false advertising with respect to claims made about the capabilities and operation of the Kidz-Med Thermofocus thermometer and requests an end to that advertising.

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