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Sanofi appoints David Meeker as CEO of Genzyme

BY Alaric DeArment

PARIS — Sanofi has appointed David Meeker as CEO of Genzyme, the French drug maker said.

Sanofi bought the Cambridge, Mass.-based biotech manufacturer for $20.1 billion earlier this year.

"After working closely with David over the past six months, I am confident that he is the best person to lead Genzyme," Sanofi CEO Christopher Viehbacher said. "David’s commitment to employees, physicians and patients has been a key success factor in the successful integration of Genzyme as part of the Sanofi Group."

Meeker began working for Genzyme in 1994 and was appointed COO in 2009. He will assume the position on Nov. 1.


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Stop & Shop expands Scan It! Mobile

BY DSN STAFF

QUINCY, Mass. — Stop & Shop announced that it has expanded the availability of its Scan It! Mobile shopping app.

First introduced last June for iPhone 3GS and 4G in three stores, Scan It! now is also available for many Android devices, which will double the reach of customers, the company said. In addition, the pilot will expand to an additional 42 Stop & Shop stores in Massachusetts, Rhode Island and Connecticut.

"We are excited to introduce our in-store mobile shopping experience to more Stop & Shop stores and Android customers, given the positive feedback we’ve received from customers that have used Scan It! Mobile and enjoy the ability to shop and scan with their smartphone," Stop & Shop New England division president Mark McGowan said. "From quick convenience trips to full grocery shops, Scan It! Mobile allows customers to scan their own items, bag as they go, and see a running total of their purchases, making the shopping experience even more valuable for our on-the-go customers."

Stop & Shop first announced the SScan It! Mobile pilot in three Massachusetts Stop & Shop stores in Quincy (65 Newport Ave.), Braintree (300 Grove St.), and Plymouth (127 Samoset St/Rte. 44).

With this recent expansion, the app currently is available in an additional 19 stores and is being rolled out to another 23 stores in the coming weeks. By the end of 2011, no fewer than 45 Stop & Shop supermarkets will be fully operational with Scan It! Mobile.

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L’Oréal Paris launches digital campaign to promote new Voluminous False Fiber Lashes mascara

BY Antoinette Alexander

NEW YORK — L’Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

Consumers can visit L’Oréal Paris’ Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes mascara. While at the brand’s Facebook page, beauty aficionados also can learn about the product’s fiber technology, watch a featured tutorial video with L’Oréal Paris consulting markup artist Collier Strong and read the latest consumer reviews from real women who are no longer faking it.

On a mission to reinvent the false lash look, L’Oréal Paris harnessed the power of a dual-fiber formula to take lashes from ordinary to outrageous with just a few sweeps. A combination of super-fine nylon and rayon fibers adhere to natural lashes, enveloping them from root to tip thanks to an exclusive polymer in the formula. Meanwhile, an architectural precision brush with a 40-degree angle and reverse twist bristles ensure optimal application, making lashes appear fuller, longer, curled and sculpted.

The formula is available in five shades, including black, blackest black, black brown, waterproof black and waterproof blackest black.

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