HEALTH

Sam’s Club expands Simply Right with vitamin line

BY Allison Cerra

BENTONVILLE, Ark. — Sam’s Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

Sam’s Club said its brand, which replaces its Member’s Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam’s Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

In line with the launch, Sam’s Club members are encouraged to scan QR codes that can be found on every bottle of Simply Right vitamins, which will lead them to brief, informative videos by acclaimed naturopathic physician Andrew Myers. The launch also is supported by a Twitter chat that will be held Wednesday and led by Myers.

"We know many of our members have made a resolution to be healthier in the new year, and in addition to a healthy diet and active lifestyle, members can rely on Simply Right vitamins to supplement the necessary nutrients needed for their overall health," Sam’s Club SVP health and wellness Jill Turner-Mitchael said. "Sam’s Club is pleased to provide our members with a broad range of high quality vitamins to meet each member’s needs at an extraordinary value, affordable for the whole family."


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Survey: 20% of patients are asking pharmacists about supplementation

BY Michael Johnsen

NORTHRIDGE, Calif. — One-in-5 consumers are asking their pharmacists questions about vitamins and supplements, according to a survey of pharmacists that was released Tuesday by Pharmavite.

The survey found that pharmacists estimated they answer questions regarding prescription medications for about half of their customers (51%). By comparison, they estimated they answer questions about OTC products for just 1-in-3 customers (35%) — and when it comes to answering questions about vitamins and supplements, they estimated they do so for 23% of their customers (23%).

Most pharmacists (93%) agreed that taking vitamins and supplements is important for maintaining overall good health. And 85% reported product quality is a very important factor when it comes to deciding whether or not to recommend a specific brand of vitamin, topping the list of important factors. The majority of pharmacists also identified product purity (77%) and product potency (65%) as being very important to earn their recommendations.

Two-in-3 (67%) told customers to look for the USP seal or other third-party certification when selecting vitamins and supplements, with half also recommending customers look at the form (56%) and size (46%) of the vitamin or supplement.

Specifically for heart health, 9-in-10 pharmacists recommend fish oil. About two-thirds also reported they were likely to recommend flaxseed oil for heart health and about half (47%) said the same of garlic. For vitamin D, the benefits for which have been featured in several news segments over the past year, 77% of pharmacists also recommend vitamin D to support heart health and 79% recommended it to promote a healthy immune system.

 


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Clif launches flavor line extension for Clif Kid Zbar

BY Michael Johnsen

EMERYVILLE, Calif. — Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.

“In a recent nationwide survey, Clif Kid learned that 75% of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” stated Jennifer Yun, brand director for Clif Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting.”

Like all Zbars, iced oatmeal cookie is certified organic and provides an excellent source of complex carbohydrates combined with protein and fiber to help curb hunger and stabilize energy levels.

The full Zbar product line carries a suggested retail price of 89 cents per bar.
 

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