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Sam Talbot joins OneTouch’s Life First campaign

BY Allison Cerra

MILPITAS, Calif. — A diabetes awareness campaign, sponsored by blood-glucose monitoring systems brand OneTouch, has tapped celebrity chef Sam Talbot to help educate and inspire Americans living with diabetes.

OneTouch said Talbot, who was diagnosed with Type 1 diabetes at 12 years old, will participate in the Life First campaign by working alongside the brand to raise awareness of the importance of regular glucose testing in managing diabetes, as well as sharing strategies for success, particularly healthy eating.

OneTouch’s Life First campaign launched in March with ads featuring music legend B.B. King and Crystal Bowersox, the season 9 runner-up on "American Idol".

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Orly wants nails to ‘take flight’ with its fall 2011 collection

BY Antoinette Alexander

NEW YORK — Nail care brand Orly wants beauty mavens to fly away from ordinary nails in fall 2011 with dazzling metallic and sophisticated neutral lacquers gathered in one collection — Birds of a Feather.

A modern twist on standard fall shades, Birds of a Feather is designed to be reminiscent of stunning bird feathers gathered from around the globe. With hues ranging from deep purple flecked with fuchsia to shimmering natural beige, nails are free spirited and reflect the optimistic nature of a bird in flight. The collection includes:
  

  • Fowl Play: Purple sparkle
;

  • 
Lucky Duck: Green crème;

  • Sea Gurl: Grey shimmer
;

  • Nite Owl: Beige shimmer;

  • Peachy Parrot: Coral shimmer; and

  • 
Sweet Peacock: Blue shimmer.

The Birds of a Feather collection also includes two sets that allow creativity to take flight. The Birds of a Feather Gift Set includes the Nite Owl, Sweet Peacock and Lucky Duck lacquers packaged in a faux suede bag decorated with a peacock feather keychain. The Flights of Fancy Instant Artist Kit features five new Instant Artist shades inspired by the Birds of a Feather fall color collection, and also includes the Orly Dotter Duo tool with step-by step instructions on how to create Flights of Fancy Instant Artist designs.

The Birds of a Feather collection will be available starting September in an 18-piece display, 6-pix pack and mani minis, in addition to the Birds of a Feather Gift Set and Flights of Fancy Instant Artist Kit.

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Barista Bath and Body gives men a ‘jolt of java’ with new shave system

BY Antoinette Alexander

PORTLAND, Ore. — Barista Bath and Body, a natural line of coffee-based bath and skin care products, is targeting men with its new four-step, coffee-based men’s shave system.

The new B3 shave line is designed to give men "the perfect shave” utilizing a four-step process: Grind, a coffee face polish for preshave cleansing; Fix, a coffee preshave oil for lubrication; Buzz, a coffee shave cream; and Chill, a post-shave soother.

Supercharged for the skin with a jolt of java, the B3 Shave System products contain coffee; coffee oils; caffeine; vitamins A, C, E and B-complex; and natural emollients to nourish and revitalize the skin. The products are paraben-free, sulfate-free and phthalate-free. The B3 Shave System is priced at $65.

"Brewing up new additions to our award-winning B3 line will continue to be our focus because we believe in the proven benefits of coffee for bath, body and skin care products," Barista Bath and Body CEO Christine Willett said. "In prelaunch testing of our B3 Men’s Shave System, the response, even from men who never before used a four-step process, was overwhelmingly positive. Quotes of ‘best shave ever’ and ‘I’ll never go back to my old way of shaving’ validate that natural products can be performance-driven."

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