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Salty snack market expected to surpass $27B by 2020

BY Gina Acosta

DUBLIN — While potato chips continue to be the big revenue driver for salty snacks, retailers can expect strong growth in the popcorn and alternative chips category in 2016.

According to the latest Salty Snacks in the U.S. report, the trend of better-for-you snacking keeps growing.

In 2015, the $22.5 billion salty snack market saw an incredible proliferation of flavors on snacks hitting the shelves, from unique tastes such as Tom Yum soup on pretzels, to more traditional but almost new again sweet and salty combinations on traditionally savory snacks such as potato chips and tortilla chips. These trends will continue to be crucial for marketers to embrace over the next five years, with the increasing number of snacking instances helping to push the salty snack market to $27 billion by 2020.

This fourth edition of Salty Snacks in the U.S. provides an in-depth analysis of salted snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends that are driving sales.

To access the report, click here

 

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CDC’s latest anti-smoking campaign inspired 104,000 smokers to quit

BY Michael Johnsen
 
 
ATLANTA – The latest outcomes measuring the impact of CDC’s national tobacco education campaign are as strong as those achieved in its first year, and suggest that three years into the campaign, the ads were still having a significant impact. 
 
More than 1.8 million smokers attempted to quit smoking because of the nine-week-long 2014 Tips From Former Smokers ( Tips ) campaign. An estimated 104,000 Americans quit smoking for good as a result of the 2014 campaign. 
 
The survey results are published in the March 24 release of the journal Preventing Chronic Disease.
 
Unlike the 2012 campaign, which aired for 12 consecutive weeks, the 2014 campaign aired in two phases, from Feb. 3 to April 6 and from July 7 to Sept. 7. Phase 1 of the 2014 campaign ran ads primarily from the 2012 and 2013 campaigns; Phase 2 contained new ads. Those new ads featured people and their struggles with smoking-related health issues, including cancer, gum disease, premature birth and stroke caused by smoking combined with HIV. About 80% of U.S. adult cigarette smokers who were surveyed reported seeing at least one television ad from Phase 2 of the 2014 campaign.
 
“CDC’s Tips campaign has helped at least 400,000 smokers quit smoking for good since 2012,” stated CDC Director Tom Frieden.  “Tips is also extremely cost-effective and a best buy, saving both lives and money. With a year-round campaign we could save even more lives and money.”
 
Tips, the first federally funded anti-smoking paid media campaign, features former smokers talking about their smoking-related illnesses. Smoking-related diseases cost the United States more than $300 billion a year, including nearly $170 billion in direct health care costs and more than $156 billion in lost productivity.
 
“The Tips campaign is an important counter measure to the $1 million that the tobacco industry spends each hour on cigarette advertising and promotion,” said Corinne Graffunder, director of CDC’s Office on Smoking and Health. “The money spent in one year on Tips is less than the amount the tobacco industry spends on advertising and promotion in just 3 days.”
 
The most recent Surgeon General’s Report, The Health Consequences of Smoking—50 Years of Progress, called for airing effective messages such as the Tips ads with high frequency and exposure for 12 months a year for a decade or more. Cigarette smoking is the leading preventable cause of disease and death in the United States, killing about 480,000 Americans each year.
 
For every American who dies from a smoking-related disease, about 30 more suffer at least one serious illness from smoking. And while the percentage of American adults who smoke is at the lowest level since the CDC began tracking such data, there are still an estimated 40 million adult smokers in the U.S.  Surveys show about 70% of all smokers want to quit, and research shows quitting completely at any age has significant health benefits.
 
 
 
 

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Walgreens Flu Index: Flu still trending high

BY Michael Johnsen
DEERFIELD, Ill. – Flu activity is still trending high according to the latest Walgreens Flu Index released Thursday. According to the report, Kentucky, Wyoming and New Mexico are the three states exhibiting the most flu activity. Also on that top 10 list is New Jersey and Hawaii. 
 
The top 10 markets with flu activity for the week of March 20 were: 
 
  1. El Paso, Texas (Las Cruces, N.M.);
  2. Louisville, Ky.;
  3. Beaumont – Port Arthur, Texas;
  4. Columbus – Tupelo – West Point – Houston, Miss.;
  5. Memphis, Tenn.;
  6. Chattanooga, Tenn.;
  7. Duluth, Minn.-Superior, Wis.;
  8. Harlingen – Weslaco – Brownsville – McAllen, Texas;
  9. Charleston, S.C.; and
  10. Phoenix (Prescott), Ariz.
 
The top 10 markets with flu activity gains in that period were: 
 
  1. Duluth, Minn.-Superior, Wis.;
  2. Wausau-Rhinelander, Wis.;
  3. Flint-Saginaw-Bay City, Mich.;
  4. Springfield-Holyoke, Mass.;
  5. Albany-Schenectady-Troy, N.Y.;
  6. Colorado Springs-Pueblo, Colo.;
  7. Rochester, N.Y.;
  8. Lafayette, La.;
  9. Seattle-Tacoma, Wash.; and
  10. Albuquerque-Santa Fe, N.M.
 
The Walgreens Flu Index does not provide data measuring actual levels or severity of flu activity, but rather, illustrates which populations are experiencing the most incidences each week based on Index methodology.
 
 

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