BEAUTY CARE

Salon Grafix taps hairstylists to extend hair care products line

BY Antoinette Alexander

AUBURN HILLS, Mich. — Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.

"I am confident that these two talented individuals will help continue Salon Grafix’s reputation for salon-quality products by giving us their support for the next generation of hair care and beyond," stated Scott Petchul, Salon Grafix CEO. "I look forward to their insight and expert opinions on our line extension, as well as our pipeline of new products."

The company’s line extension will debut in the spring and will include the 450 maximum-heat protect spray, curl-boosting spray, travel-size invisible dry spray shampoo, silk protein treatment-weightless nourishing serum and a leave-in conditioner.

Oak has worked for New York salons Louis Licari and Mark Garrison. She has been called upon for many national fashion magazines, high-end fashion catalogs and celebrity clientele. Alan, a Beverly Hills-trained hairstylist whose style can be described as progressive and edgy, has clientele nationwide due to his work in both Los Angeles and New York.

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Tom’s of Maine announces 2011 Dental Health for All program winners

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural oral and personal care products, has announced the five winning mobile dental clinics of its 2011 Dental Health for All program.

The nonprofit clinics, determined by public vote, will split $100,000 to grow and support mobile programs that offer easy-to-access dental care in local communities. This year’s program solely focused on expanding dental clinics in the field so they can bring "goodness on the go" to those unable to afford an exam or coverage.

The organizations that will each receive $20,000 are:

  • Children’s Hospital New Orleans Tooth Bus in New Orleans;

  • Kids in Need of Dentistry in Denver, Colo.;

  • St. Joseph Health System’s ­Sonoma County Cultivating Health Mobile Dental Clinic in Santa Rosa, Calif.;

  • St. Luke’s Hospital & Health Network in Bethlehem, Pa.; and

  • St. Mary’s Mobile Dental Care for Kids in Evansville, Ind.

To date, Tom’s of Maine Dental Health for All program has helped make nearly 200,000 additional patient visits possible with $900,000 in funding provided to more than 25 school- and community-based dental clinics.

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Crème of Nature adds new fragrance to shampoos, conditioners

BY Antoinette Alexander

JACKSONVILLE, Fla. — Crème of Nature, a brand by Colomer USA, has added a new fragrance of fresh floral and citrus notes to its shampoos and conditioners, which are preferred by 9-out-of-10 users, according to the company.

"It was definitely time to marry the benefits of Crème of Nature certified organic ingredient formulas with the experience of a fresh, intoxicating natural fragrance to enhance the consumer experience," stated Shawn Tollerson, VP marketing for Colomer USA Multicultural. "Both consumers and salon professionals agree that this new fragrance takes the shampoo and conditioning experience to an enjoyable new level."

The fragrance extends into the complete line of shampoos and conditioners for consumers at retail outlets, and for professionals at beauty and barber supply stores.

In addition to the announcement, the company stated that it is offering solutions to address common hair care problems while emphasizing the benefits of its shampoos and conditioners. For example, the certified organic kiwi and citrus ultra moisturizing shampoo is ideal for gently cleansing and detangling dry and brittle hair.

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