BEAUTY CARE

Sally Hansen’s newest lip care product marries moisturizing primer, color and shine

BY Antoinette Alexander

NEW YORK — Sally Hansen, a Coty beauty brand, is looking to make lips oh-so-kissable this spring with its new Moisture Twist 2-in-1 Primer  + Color lip care.

This next generation of lip wear features a combination of two formulas and a marbleized complex that locks in color and promises to leave lips up to 30% more moisturized. It is infused with antioxidants and Moroccan Argan oil.

The new Moisture Twist 2-in-1 Primer + Color comes in 10 different shades and is priced at $4.99 each.
 

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NYC New York Color unveils new eye products for spring

BY Antoinette Alexander

NEW YORK — NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.

To further define eyes there’s also the new High Definition Felt Tip Liner. The deeply pigmented, ultra-intense formula glides on effortlessly to make the perfect cat-eye look. It is available in Extra Black and is priced at $3.99.

Those beauty mavens looking to have a bit of fun with glitter will like the Showtime Glitter Pencils. The sparkly eye pencil illuminates eyes with light-reflecting glitter. They are available in four shades: Showtime Black, Starry Blue Sky, Glitterazzi Brown and Paparazzi Purple. The price is $2.49 each.

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Rite Aid promotion gives Facebook users first dibs on coupons

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid’s Facebook page to download coupons for such items as beauty items, men’s grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.

"With a little over three weeks to go before Christmas, we know shoppers are starting to feel the pressure to find great gifts for everyone on their shopping lists," Rite Aid SVP marketing John Learish said. "[The promotion] is a way for us to recognize our Facebook community by making it easy and fun to save at Rite Aid."

The promotion will introduce a fictional family of five called the Rites, including "Deal Digger" Mama Rite, "Procrastinating" Papa Rite, "Prepared & Preppy" Patrick Rite and his two sisters. Users can take personality quizzes and make public pledges, such as not worrying about wrapping gifts perfectly or finishing shopping before Christmas Eve.

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