BEAUTY CARE

Sally Hansen unveils new products, product lines

BY Antoinette Alexander

UNIONDALE, N.Y. Sally Hansen, a Del Laboratories brand, is gearing up for 2008 with a string of new products and new categories for head to toe beauty.

For nail color, Sally Hansen is thinking outside the bottle with the development of its new Color Quick nail color pen. By clicking the top of the pen about five to seven times to start the flow of the color, the pen dispenses nail color onto the nail with a stroke of the pen.

Taking its inspiration from the designs seen on the runway at Tracy Reese’s Spring 2008 fashion show, the beauty company also is launching the line of Tracy Reese for Sally Hansen Salon Nail Lacquer collection.

For nail treatment, there’s the new Nail Nutrition Daily Growth Treatment and Nail Essentials Dietary Supplements. The one-a-day supplement promises to help grow strong, healthy-looking nails.

The company has taken its 4-in-1 treatment to a new level by adding a moisturizing complex. The Complete Care Extra Moisturizing 4-in-1 Treatment is a ridge-filling base coat, bio-strengthener, growth treatment and topcoat with moisturizer in one.

Also for nails is the new Insta Collection, featuring Insta-Dry Speed Dry Drops, an Insta-Grip Fast Dry Base Coat and Insta-Brite Nail Whitener.

For healthy, subtle lips there’s new Lip Inflation Extreme Tints, a Volumizing Lip Shield; Comfort Shine Lip Glaze and Complete Lip Therapy. Also for lips is the new Natural Butter Lip Shine and Natural Butter Lip Shimmer.

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Lexington International launches full-scale marketing campaign for HairMax LaserComb

BY Antoinette Alexander

BOCA RATON, Fla. Lexington International has announced the launch of its the HairMax LaserComb to more than 9,000 dermatologists in the United States.

The HairMax LaserComb is the first device of its kind to be cleared for marketing by the FDA for certain types of male Androgenetic Alopecia (male pattern baldness). It is available without a prescription.

The medical launch campaign originated with the creation of a Web site aimed specifically at physicians and health care professionals. The site, www.hairmax.com, provides information on the clinical indications and uses of the HairMax LaserComb.

Following completion of the Web site, the manufacturer began a direct mail program announcing the availability of the device to dermatologists. The mailer contained information on the FDA clearance of the HairMax LaserComb, which was supported by a controlled double-blinded study.

The next phase of the campaign will involve providing in-house support to medical professionals via Lexington’s Professional Services Department and utilizing a combination of physician directed journal advertisements, and other direct mail programs.

Future plans for the campaign include Lexington’s planned exhibition at the American Academy of Dermatology Meeting in February 2008, as well as future meetings directed at medical professionals.

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Bare Escentuals names Kristina Leslie to its board

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral-based makeup, has appointed former DreamWorks Animation SKG chief financial officer Kristina Leslie as an independent member of its board, bringing to nine the number of directors.

Leslie, who brings more than 15 years of private and public company strategic and management experience, worked for DreamWorks Animation SKG from its IPO in October 2004 through February 2007. Before that, she served in the same capacity at DreamWorks Studios SKG since the fall of 2003 and oversaw the corporate finance and strategic planning functions for the company since 1996. Prior to joining DreamWorks, she was director of financial planning at Viacom following its acquisition of Paramount Communications.

In addition, the company reiterated its previously issued fiscal 2007 diluted earnings per share guidance of a range of 89 cents to 94 cents on about 93.2 million shares outstanding and its fiscal 2008 diluted earnings per share guidance of a range of $1.13 to $1.18.

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