BEAUTY CARE

Sally Hansen unveils limited-edition Salon Chrome kits

BY David Salazar
NEW YORK — Coty’s Sally Hansen brand is looking to capitalize on a big social media trend with its latest launch. The brand will be introducing the first DIY nail it in the United States with its Sally Hansen Chrome kits, inspired by the Instagram trend of sharing #chromenails.
 
The limited-edition kits will be available in rose gold, peacock, holographic, gunmetal and mermaid. The kits each contain Miracle Gel Black-y O Base Coat and Miracle Gel Top Coat, as well as Chrome powder, Special Effect top Coat and a sponge applicator. To create the look, shoppers should apply two thin coats of Miracle Gel in Black-y O or Miracle Gel in Frill Seeker and allow to dry for two to three minutes, then use the applicator dipped in Chrome Powder on the nail with light pressure. They then apply the Special Effect Top Coat and allow to dry completely before sealing with Miracle Gel Top Coat. 
 
The mermaid, rose gold, peacock and gunmetal kits will be available on Target.com starting in mi-August with a retail price of $20. The holographic kit will launch exclusively at Ulta stores in September and Ulta.com in October with a retail price of $30.
 

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Crown Laboratories, Attitude win DSN/ECRM Buyers’ Choice Awards for sun care

BY DSN STAFF
ORLANDO — Crown Laboratories won the ECRM/Drug Store News Buyers Choice Award for its Blue Lizard Australian Sunscreen during ECRM’s recent Sun Care EPPS. Attitude was a finalist for its line of natural sun care products.
 
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
 
Blue Lizard Australian Sunscreen originated in Australia, where standards for sunscreen are the highest in the world. It delivers clinically proven, broad-spectrum UVA and UVB protection in a mineral-based, water-resistant, SPF 30+ formulation. Its Australian Sunscreen Sensitive 5.0 oz uses only high-quality natural minerals, zinc oxide and titanium dioxide, for broad spectrum UVA and UVB skin protection, is dermatologist-recommended and specially formulated for everyday protection on face and body, involving no potentially irritating chemicals
 
Additionally, the product’s patented BPA-free Smart Bottle changes colors in the presence of harmful UV rays, reminding users to cover up. The deeper blue the bottle becomes, the more UV rays are currently present.
 
Attitude is a Montreal-based company that develops all-natural sun, baby, and personal care products that are hypoallergenic and made from plant- and mineral-based ingredients. Its sun protection collection features 100% mineral sunscreens made from non-nano zinc oxide, a calendula after sun melt-in gel, a face stick and a fun and foamy sunscreen remover. According to the company, it’s the first sun care product line to be EWG Verified.
 

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CoverGirl brings influencer-created looks to in-store displays

BY David Salazar

NEW YORK — With the CoverGirl Collective influencer network now numbering nine makeup enthusiasts, the brand is looking to bring Instagram-ready looks to the physical store. CoverGirl is unveiling select in-store displays that will feature trending beauty looks from each of the three new CoverGirl Collective members

“We’re constantly looking for innovative ways to bring influencers into the brand experience through opportunities that show the power of our products to create transformational looks,” CoverGirl SVP Ukonwa Ojo said. “By featuring curated beauty looks designed by influencers on our display offerings, we bridge the online/offline gap to solve a key consumer challenge. As we imagine the shopping experience of the future, merging the worlds of digital content and brick-and-mortar shopping is an important priority for CoverGirl.”

The displays will showcase the specific products used by influencers to create the curated looks, creating a seamless move from the shopper’s social media feed to the physical store, CoverGirl said. The move comes as recent Hubspot data shows that 71% of consumers are more likely to make a purchase based on social media reference alone.

The influencers that CoverGirl is working with include Influencers include Kelly Strack (@kelly_janexx), Sharifa Easmin (@sharifaeasmin) and Ryan Kelly (@ryankellymua). Other influencer partners are Tina Kosnik (@tinakpromua), Karla Tobie (@princessbellaaa), Ellarie Noel (@ellarie), Kayla Hagey (@kaylahagey), Ashley Feasel (@atleeeey) and Rosalina Young (@ahitsrosa).

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