Sally Hansen launches ‘Get Bare Double Dare’ program
NEW YORK — Sally Hansen has launched for summer a “Get Bare Double Dare” program that gives consumers a chance to win prizes.
There are two ways to win. First, fans can enter an exclusive sweepstakes on the Sally Hansen Facebook page for a chance to win an iPad and $2,000 shopping spree. Second, crazy, fun dares in which contestants have the chance to win other prizes will be posted all summer long.
The program is designed to promote the brand’s portfolio of hair removal products. The products include Sally Hansen’s Hair Remover Wax Strip Kit for Face, the new Zero Bumps Bikini Spray and the new Simply Smooth Hair Remover.
Hair Remover Wax Strip Kit for Face is priced at $5.99, Simply Smooth Hair Remover is $10.99 and Zero Bumps Bikini Spray is $7.99.
Walmart pilots ScripTalk
BENTONVILLE, Ark. — Walmart has partnered with En-Vision America to launch a pilot program that provides those who cannot read standard print a safe and easy way to access the information on their prescriptions.
ScripTalk, a talking prescription system, currently is being offered to customers with visual impairments across the country through Walmart mail order and in three test stores located in Talladega, Ala.; Tupelo, Miss., and Englewood, Colo. The program is free to Walmart pharmacy customers who are blind or visually impaired. How it works: a prescription provided with ScripTalk has an electronic chip embedded in the standard print label, Walmart said. To hear the information on the chip, the customer simply places the prescription container on the ScripTalk device and presses the button.
Customers who either currently fill or would like to fill prescriptions through Walmart mail order or at the pilot stores listed can contact En-Vision America at 1-800-890-1180 to request a free ScripTalk Talking prescription reader.
"Today’s announcement demonstrates Walmart’s significant leadership in serving its customers with visual impairments," American Council of the Blind president Mitch Pomerantz said. "This pilot is an important step in ensuring that people who cannot read standard print get the information they need to safely take prescription medications."
Vichy launches online game, app inspired by its CelluDestock skin-firming cream
NEW YORK — Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.
“Booty Break” has launched across all digital platforms with a special site and complementary content on YouTube, mobile and social media. The website, Bootybreak.com, leads visitors to share, discover and download brawny bottoms of all shapes and sizes with a variety of ways to “shake your booty.”
Viewers can scroll through an array of robust rear ends ranging from sporty and corporate to preppy and trendy with the option to have each gluteus maximus “slap,” “shake,” “dance” or “flex” to the tune of “Baby, Baby, Baby” by Make the Girl Dance.
After the initial “Booty Break,” the brand offers a “booty-loving” app with exercise tips from a fitness trainer, as well as an array of abdominal and gluteal exercises in 30-second vignettes. The campaign also provides an exclusive offer for women to try Vichy’s CelluDestock, the skin-firming cream designed to reduce the appearance of cellulite by smoothing and toning the ski.
To create the “Booty Break” video and mobile app, Vichy teamed up with the Montreal-based digital firm Tuxedo Agency to create the playful digital platforms. They enlisted the help of eight “guys next door” who showed off their assets for the interactive website, and the complementary mobile app, which offers a unique motivation to promote a healthy lifestyle. It features a trainer demonstrating easy exercise moves and allows users to learn about Vichy’s body care products, chart their progress and earn rewards for a job well done.
“Our goal for the “Booty Break” campaign is to provide a provocative and engaging way to get women talking about their bodies in a positive way,” stated Marianna Trofimova, VP marketing for Vichy Laboratories. “But we also give them practical tips and complementary products to help them make the most of what they have. We want women to love the results and to love their booty.”