News

Sally Hansen develops new Magnetic Nail Color

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen brand has introduced its new Magnetic Nail Color to create a 3D nail effect in seconds.

The formula has been specially developed with metallic particles to create a pattern on the nail using magnetic forces. As the magnet is held over the nail, the iron filings in the formula gravitate toward the magnet forming the pattern/design hidden in the magnet.

How it works:

  • Step 1 — Apply one coat of base coat. Shake Magnetic Nail Color to activate. Remove overcap with magnet and set aside. Apply one coat of Magnetic Nail Color to all 10 nails and let dry.

  • Step 2 — Apply a thick second coat of color to one nail and immediately hold the built-in magnet over the nail. Rest the guide just below the cuticle without touching the wet nail polish. Hold for 10 seconds. Repeat for all 10 nails and let dry. Finish with a top coat.

The polish in available in the following shades: Ionic Indigo, Red-y Response, Kinetic Copper, Silver Elements, Golden Conduct, Electric Emerald, Graphite Gravity, Polar Purple. It is priced at $9.99 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

FDA approves Ranbaxy acne drug

BY Alaric DeArment

PRINCETON, N.J. — The Food and Drug Administration has approved a branded acne drug made by Ranbaxy Labs, the drug maker said.

Ranbaxy announced the FDA approval of Absorica (isotretinoin), a drug for treating severe recalcitrant nodular acne. The company expects to launch Absorica in the United States in fourth quarter 2012 under an agreement with Canada-based Cipher Pharmaceuticals.

"We are thrilled to make Absorica available as a valuable option for the dermatologist and patients who need treatment for severe recalcitrant nodular acne," Ranbaxy SVP and regional director for the Americas Venkat Krishnan said. "Absorica is a critical milestone in our commitment to serve the dermatology community and will be the flagship brand for Ranbaxy’s specialized dermatology sales force."


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Move Collective expands Bobble line

BY Allison Cerra

NEW YORK — Move Collective has expanded its line of Bobble reusable water bottles.

Bobble 24/7, which includes the same built-in replaceable carbon filter found in all current Bobble bottles (13-oz., 18.5-oz. and 34-oz. sizes), is a sporty solution to keep a body hydrated and filters as you drink, the company said. The Bobble 24/7 also features a tethered cap with integrated carrying handle and is recyclable and free of BPA, phthalates and PVC.

"Bobble 24/7 is the new generation of on-the-go water filtration. Durable yet elegant, Bobble 24/7 fits in your gym bag or handbag and has the same iconic shape that has become our trademark," Move Collective co-founder and creative director Stephanie Smiedt said.

Bobble 24/7 is available in magenta, blue and grey and retails for $10. Bobble products are available in such stores as Fred Meyer, Harris Teeter, GNC, Target and Wegmans.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES