BEAUTY CARE

Sally Hansen, Carmindy partner on new makeup collection

BY Antoinette Alexander

NEW YORK Sally Hansen has teamed up with makeup artist Carmindy from TLC’s hit show “What Not to Wear” to launch a new makeup collection known as Sally Hansen Natural Beauty Inspired by Carmindy.

Sally Hansen, which is now part of the Coty Inc. portfolio, joined Carmindy in Manhattan on Thursday to unveil the natural beauty line to beauty editors.

Drawing on her personal experience of bringing out the true beauty in real women, Carmindy helped develop the collection that includes products for eyes, lips and face. The Sally Hansen Natural Beauty Inspired by Carmindy collection will debut in April.

The products are formulated with minerals, natural extracts and active botanicals like soy, bamboo, papaya and mango. The products are paraben-free.

Products in the line include Luminizing Face Primer, Fast Fix Concealer, Truly Translucent Loose Powder, Instant Definition Eye Shadow Palette, Sheerest Cream Blush, Sheerest Cream Bronze, Natural Shine Lip Gloss and Moisture Plump Lip Balm.

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New beauty trade association to create organic standards

BY Antoinette Alexander

MILPITAS, Calif. The organic beauty and personal care industry continues to gain steam with the creation of OASIS, a trade association that will establish a workable and “living” set of standards for organic and sustainable manufacturing—starting with the beauty and personal care industry.

Navigating the beauty and personal care aisles can sometimes be confusing as more products claim to be “organic,” stated OASIS (Organic and Sustainable Industry Standards). Looking to bring clarity to the segment and set a U.S. organic standard for beauty and personal care, a group of trade professionals from such companies as Hain Celestial Group, L’Oreal, Perfect Organics and Aveda formed OASIS.

“The beauty of OASIS is that as an industry consensus standard its members range from large, global brands, such as Estee Lauder Companies and L’Oreal. to third-party and private-label manufacturers to smaller, specialist brands, such as Perfect Organics and Juice Beauty,” stated Gay Timmons, chairperson of OASIS and founder of Oh, Oh Organics.

According to OASIS, the organic production standard will have two levels: “made with organic” and “organic.”

The “made with organic” will start and remain at a 70 percent minimum organic content with additional criteria for the remaining 30 percent of ingredients.

The “organic” label claim will start at 85 percent until January 2010, then it will shift to 90 percent and to 95 percent two years later. According to OASIS, It will take at least two years for surfactant and emulsifier manufacturers to get enough products into the commercial stream to supply “organic” versions of functional ingredients.

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Beauty.com partners with designer Jenni Kayne

BY Antoinette Alexander

BELLEVUE, Wash. Beauty.com, which is a subsidiary of drugstore.com, has tapped fashion designer Jenni Kayne to create a bag that doubles as a cosmetics case or clutch.

Customers receive the limited-edition designer bag, filled with 12 product samples from such brands as L’Occitane, Seikisho and Urban Decay, with a purchase of $75 or more on the Beauty.com Web site.

The online beauty destination first partnered with Kayne in 2007, providing gift bags for the guests at her collection’s presentation during New York City’s Fashion Week.

Subscribers to the Beauty.com Beauty Bulletin will receive an e-mail exclusive opportunity to make an advance purchase on March 11. The promotion will be available to the general public on the Beauty.com home page, while supplies last, beginning March 13.

During the spring, Kayne also appears in several Beauty.com site features, including makeup how-tos.

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