Sales shine on
Nail color remains very much alive, despite rumblings that it has lost its luster.
(For the full category review, including sales data, click here.)
“There’s no question that retailers right now are questioning what the future of nail care looks like. … There were four years of growth that were a little bit astronomical, and it was unrealistic to expect that that kind of growth rate would continue,” said Joel Carden, EVP of Pacific World. “The point is that, at the end of the day, nail care today is a more important segment of cosmetics than it was when this growth rate started, and we expect it to stay that way.”
What will drive growth in 2014 and beyond? Innovation.
“The reality is that what will drive growth now will be innovation and consumer- insight driven innovation,” Carden said.
Echoing the sentiment, Vivienne Rudd, director of insight, beauty and personal care for Mintel, said: “It’s an exciting time for color cosmetics, which have extended their scope into some unexpected areas. Hair chalks blend make-up with temporary colorants, primers now extend to prestyling treatments and CC creams have moved beyond facial color cosmetics into nail care, lipsticks and even hair care. The coming years will see even more developments as manufacturers build on the excitement and pique consumers’ interest in more adventurous formats and claims.”
According to data provided by IRI, sales of nail polish remain on the upswing, rising about 5% for the 52 weeks ended Dec. 1, 2013, at U.S. multi-outlets.
Fortify and protect with Care & Color
NEW YORK — Nivea Kiss of Care & Color combines trusted Nivea moisture benefits with sheer color to deliver beautifully smooth lips. Exclusive Nivea Moisture Core Technology is wrapped in a shell of color to make chapped lips and flaky lip color a thing of the past.
Available in five different shades, it is formulated with shea butter and pro-vitamin B-5-fortified.
Nivea Kiss of Care & Color will be available for $4.99 nationwide and at select online retailers in January.
N.Y.C. New York Color gets chubby
NEW YORK — No bleeding or feathering! That’s just one of the great things about the new City Proof Twistable Intense Lip Color by N.Y.C. New York Color.
Packaged in a twistable chubby stick, this lip color is highly pigmented and will outline lips without bleeding or feathering. It is available in twelve shades and promises to last for up to five hours.
These products will be available on retail shelves in March and will retail for $2.99 each.