HEALTH

Sales of self-diagnostic devices inch higher

BY Michael Johnsen

Today, sales of all self-diagnostic devices — including blood pressure monitors and glucose meters, as well as home-test kits and pregnancy test kits — stand at about $1 billion across food, drug and mass outlets, up slightly with a little more than 2% growth.

(For the full category review, including sales data, click here.)

But tomorrow that growth trajectory may ramp up by tying products in with retail pharmacy service offerings. “It all comes back to who’s going to pay for it,” said Ranndy Kellogg, COO of Omron Healthcare. “The [healthcare] systems in the United States … are still oriented toward paying for treatment vs. paying for preventive.”

But everything is coming together. Doctors in the United States increased their “routine” use of health IT, such as e-prescribing and entering data in electronic health records, by 32%, according to Accenture’s report, titled “The Digital Doctor Is In.” That suggests the underlying infrastructure to support a national telemedicine model is being created. And then there is the outcomes-based medicine part of healthcare reform that has many hospital systems in search of partners who can help reduce repeat hospital visits through disease-state management programs, such as those that could be supported by self-diagnostic devices telelinked to a retail pharmacist.

A new merchandising display showcased within the Philadelphia Walgreens flagship store may serve as a first glimpse into the aspiration of the category. Titled “Wireless ways to wellness,” the set features app-friendly, wireless fitness devices. “Fitness devices will be [adopted] the fastest because they have the most active, computer-savvy [technicians] working with them,” Kellogg said. “Other devices like glucose [and] blood pressure monitors are heading there, but nowhere near as fast as the fitness products.”

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Blog: Sanofi sues FDA to delay publication of OTC Nasacort labeling

BY Michael Johnsen

WASHINGTON — Sanofi-Aventis has sued the Food and Drug Administration to keep its labeling for OTC Nasacort confidential in an effort to delay store brand competition until after the launch, according to an entry in the FDA Law Blog, the official blog of Hyman, Phelps & McNamara, published Thursday. 

Sanofi was not granted three years of product exclusivity with the Nasacort switch. By not releasing official labeling before the OTC debut, generic brand manufacturers will not have the advanced knowledge they need to introduce a private label version of Nasacort at the time of launch. 

The FDA is expected to make Nasacort labeling available on its site on Nov. 12. 

 

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Coolcore launches flexible ice and compression wraps

BY Michael Johnsen

PORTSMOUTH, N.H. — Coolcore on Thursday introduced Dr. Cool Recovery-On-The-Go Wraps at www.drcoolrecovery.com. Dr. Cool Recovery-On-The-Go Wraps combine ice and compression in one flexible wrap, the company stated. 

"Nothing hurts more than being stuck on the couch when you want to be out enjoying your passions," stated Nick Skally, marketing director for Coolcore. "Dr. Cool wraps provide a convenient, life-friendly recovery option for today’s active, overscheduled consumers."

Designed for weekend warriors, business travelers and hard core sports devotees, Dr. Cool wraps can be used as a dry compression wrap to support and protect various body parts during activities, or frozen to combine cold and compression to reduce swelling and speed recovery mid or post-activity. Users may also use Dr. Cool as a cold compress, by wetting the wrap, rolling and then freezing for 20 minutes. 

The chemical-free wrap is available in three sizes and can be wrapped on any body part that needs cold therapy or simply a compression wrap to support ailments. The large is $34.99, medium is $29.99 and small is $24.99.

For 2013, Dr. Cool will team up with Walt Disney World to support the runDisney events including the Wine & Dine Half Marathon on Nov. 9 and 10 and the Walt Disney World marathon on Jan. 11.  Dr. Cool has a booth at the runDisney events, where consumers can try the product and talk to experts about the best recovery options. In addition, Dr. Cool and Coolcore combined efforts with ReY.S International to sponsor the Judo Grand Prix in Qingdao, China that took place Nov. 1.  Athletes and coaches traveled from around the world to compete in the Qingdao Coolcore Cup.

Also as part of the product launch, Dr. Cool will partner with the Foundation for Physical Therapy to provide doctoral scholarships, fellowships and research grants to emerging physical therapist researchers.

 

 

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