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Sale of Meade Johnson baby formula food has yet to be formally announced

BY Diana Alickaj

LONDON The owner of the Meade Johnson baby formula food business is seeking potential buyers and estimates its worth between $7 billion and $9 billion, according to published reports.

Although Bristol-Myers Squibb has not formally announced its decision to sell the business, many reports claim that it has already approached such companies as PepsiCo, Danone, Nestle, Kraft and HJ Heinz, to create a formal auction for the business.

Selling Meade Johnson would be another effort in the recent actions that have been consolidating the baby food market, but the sales process for the business has yet to begin.

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Kellogg launches high-fiber line of snacks, drinks

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. launched its expanded line of All-Bran products, including high-fiber meal replacement bars and drink mixes, to its Special K Protein Portfolio.

All-Bran fiber bars come in two flavors: apple cinnamon streusel and strawberry drizzle and the All-Bran fiber drink mixes are available in pink lemonade or iced tea flavors.

Each product contains 10 grams of fiber, plus such essential vitamins and minerals as B6, B12, folic acid and niacin.

The company said the All-Bran and Special K Protein products were designed for consumers interested in getting the right amounts of daily fiber and protein, and also maintaining a healthy body weight.

Prices will vary by retailer.

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Jelly Belly, Cold Stone Creamery partner on jelly bean flavors

BY Jenna Duncan

FAIRFIELD, Calif. Cold Stone Creamery ice cream makers and Jelly Belly brand jelly beans have partnered to create a line of ice cream-inspired jelly bean flavors.

Candy crafters at Jelly Belly will release the new flavors comprising the Cold Stone Creamery Ice Cream Parlor Mix on May 1.

The new Cold Stone-inspired flavors include Apple Pie A La Cold Stone, Birthday Cake Remix, Chocolate Devotion, Mint Mint Chocolate Chocolate Chip and Our Strawberry Blonde. 

They will be available in 3.1-, 6.5- and 8.5-ounce bags.

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