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Safeway promotes wellness brands

BY DSN STAFF

PLEASANTON , Calif. Safeway has announced a new program to market its health and wellness brands accross retail channels in the United States. The Better Living Brands Alliance will promote the company’s O Organics line and Eating Right line throughout U.S. stores as well the food service channel and international markets.

The Alliance includes world-class manufacturing, marketing and distribution companies as brand licensees. Co-pack and distribution partners have also been signed to provide a robust supply chain network. The Alliance will receive additional support from EMAK Worldwide for consumer communications and Crossmark for communications to retailers.

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Bud Light launches new flavor: lime

BY Jenna Duncan

ST. LOUIS Just in time for summer, Anheuser-Busch launched a fruit-tinged beer variety, Bud Light Lime, April 28. Bud Light Lime is being touted as a crisp light beer with a splash of natural lime flavor.

“Bud Light Lime is about pure outdoor refreshment and enjoying the good times with friends,” Bud Light director, Rick Leininger, said. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summertime no matter what season it is.”

Bud Light Lime is brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries. The beer contains 4.2 percent alcohol by volume and comes in 12-ounce glass bottles, 22-ounce bottles and 16-ounce aluminum cans.

Anheuser-Busch is the leader in American breweries, holding a 48.5 percent share of U.S. beer sales. The company was also ranked No. 1 in Most Admired U.S. and Global Companies beverage companies by Fortune magazine in 2008.

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Campbell Soup, letter carriers team with grocers to fight hunger

BY Jenna Duncan

LAKELAND, Fla. To respond to declining stocks in food banks and a burgeoning number of Americans going hungry, Campbell Soup Co., is joining the National Association of Letter Carriers in an effort called Stamp Out Hunger! The effort asks the nation’s grocers to help to keep donations rolling into soup kitchens and pantries.

Some supermarket companies who have agreed to participate include Meijer, Publix, and Wakefern Food Corp. Each grocer has made a commitment to ensure donations keep coming.

May 10, approximately 230,000 U.S. letter carriers are scheduled to collect food donations at the time of mail delivery.

“Stamp Out Hunger! is a wonderful example of a nationwide effort to raise awareness and raise food for the hungry in this country,” Steven McFarland, spokesman for America’s Second Harvest-the-Nation’s Food Bank said. “It’s remarkable that we can coordinate a national effort like this that really pays off for hungry folks in local communities across the nation.”

Campbell has participated in the effort to prevent hunger for 15 years. This year it will donate 1 million pounds of food, the company said. More information on the Stamp Out Hunger! project can be at www.helpstampouthunger.com.

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