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Safeway makes digital savings ‘Just for U’

BY Allison Cerra

PORTLAND, Ore., and SEATTLE — Safeway has launched an online and mobile shopping tool that is designed to give customers an easier way to save on groceries.

Just for U, launched in the chain’s Oregon and Washington divisions, delivers targeted savings directly to a customer’s Safeway club card. Deals are offered on items a shopper most frequently buys, as well as items they might be interested in — providing savings of up to 10% to 20% more than by using a Safeway club card alone, Safeway said.

Customers can access the Just for U program by signing up for free online at Safeway.com or through Safeway’s mobile application, available for iPhone and Android devices.

"Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money," said Steve Frisby, president of Safeway’s Portland and Seattle divisions. "Shoppers can now download personalized savings just for them right to their Safeway club card and compile a customized shopping list online or while on-the-go using their mobile smartphone. We believe Just for U will be the tool they need to be one step ahead of in-store sales and promotions. Just for U is a digital savings breakthrough by offering our shoppers a fast, easy and convenient way to save; making grocery shopping the easiest it can be."

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Friskies looks to help cat owners add excitement to pets’ lives

BY Allison Cerra

ST. LOUIS — Friskies has launched a campaign designed to end "cat boredom."

The brand has launched a movement on its Facebook page, which underscores how Friskies cat treats can add excitement to cats’ lives. Additional tools for the fight are available for consumers on the page, including videos, games and surprise giveaways exclusively for Friskies’ Facebook fans. What’s more, the campaign features a video public service announcement depicting many bored cats that haven’t yet discovered the solution.

"It’s time for an intervention," Friskies marketing associate Jessica Grote said. "Friskies is taking a stand to end cat boredom, also known as CB. The survey confirmed that nearly half of cat owners are looking for ways to add excitement to their cats’ lives. It’s time for Friskies cat treats to help our furry little friends and put an end to Cat Boredom once and for all. We hope cat owners nationwide will seek ‘treat’-ment and join the fight with us."

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Boobzie looks to launch at retail

BY Allison Cerra

GLENDALE, Calif. — A line of insulated can covers is taking a provocative turn.

Boobzie is a line of coozies shaped like the female body. A novelty yet functional item, the Boobzie made its debut via the Boobzie online store and will be expanding to a number of retailers later this year.

Boobzies are retail priced under $10. More information can be found at Boobzie.com

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