HEALTH

Safety chic

BY DSN STAFF

CONSHOHOCKEN, Pa. — The need to communicate crucial health conditions to 
medical personnel responding to an accident or unresponsive patient is becoming more important, especially considering the increase in such chronic conditions as diabetes or allergies. And that need is expected to become a crucial driver behind the sale of fashionable medical alert bracelets. The potential market for medical alert jewelry could be as high as 60 million patients, including 25 million with diabetes, said Shelly Fisher, president of Hope Paige, a company that recently introduced a new way to merchandise these bracelets at the pharmacy counter. Medical alert bracelets have the potential of becoming a $100 million-plus category for retail pharmacy, Fisher said. 


Hope Paige is placing a co-branded standee on pharmacy counters that feature medical bracelet order catalogs. “This is a no-inventory program for [most retailers],” Fisher added, with an average 20% built-in margin. Hope Paige does have a display with live product, however. It offers keystone pricing for those retailers that stock the bracelets in-store. Suggested retail prices for the bracelets range from $18.95 to $49.95.

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HEALTH

GE vet joins NBTY

BY Michael Johnsen

RONKONKOMA, N.Y. — NBTY on Monday named Jeffrey Nagel to the CEO post, succeeding Scott Rudolph, who will maintain his position as chairman.

Nagel comes to NBTY from General Electric, where he held senior leadership positions in several GE businesses addressing a variety of end markets, including oil and gas, consumer electronics, technology and aviation. He most recently served as head of GE Oil and Gas Global Services and was based in Florence, Italy.

In 2006, Nagel was made a GE corporate officer and appointed as the VP and general manager of GE Oil and Gas Global Services. Previously, he served as president and CEO of GE Inspection Technologies, general manager of business development in GE Aircraft Engines and president of GE Home Electric Products.

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DSE debuts new Anti Monkey Butt brand on Facebook

BY Michael Johnsen

EDISON, N.J. — DSE Healthcare Solutions on Sunday evening announced the launch of Safari Towels, a new product extending from its Anti Monkey Butt Powder brand, to its Facebook fan base of almost 39,000.

“Our new Safari Towels … so hot off the presses they aren’t even in stores yet!” the Anti Monkey Butt Powder status read. “Make a cool gift … from cyclists to soldiers, [they’re] great to have on hand for a ‘shower on the go.’ See them in our online store.”

The Safari Towels are premoistened, heavy-duty disposable towels that are large enough to clean an entire body surface without tearing. A Safari 6-pack (18 towels) are selling for $14.95 on the company’s website.

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