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Sabra introduces salsa and tortilla Grab N Go packs

BY Jason Owen

WHITE PLAINS, N.Y. — “Eating on the go doesn’t have to be a struggle,” is the sentiment from Sabra’s brand manager, Janice Greenwald, as the company unveiled a salsa and tortilla chip pack, the latest addition to their popular Grab N Go line.

Comprising of Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortillas, Sabra hopes this new product will be as popular as its Grab N Go cups of classic, roasted garlic and roasted red pepper hummus paired with pretzels that they’ve offered since 2005.

“Since their initial launch,” Ms. Greenwald said, “the Grab N Go cups have been a customer favorite. Our fans have been clamoring for even more snack options that don’t require preparation. Made from delicious, ripe vegetables, Sabra Salsa was the natural choice for the new snack packs, and Tostitos tortilla chips are the perfect dippers.”

This is the first time Sabra has offered its salsa in a single serving size. All Sabra salsas are made from hand-selected tomatoes, and are combined with delicious, chunky vegetables, herbs and spices. The new offering will join Sabra’s family of refrigerated salsas, hummus, guacamole and Greek yogurt vegetable dips. Sabra Grab N Go packs can be found at supermarkets, convenience stores, airports, college campuses and club stores nationwide.

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Caffeine beyond coffee

BY Barbara White-Sax

PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the 
fourth quarter.


The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.

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ReportersNotebook — Consumables, 12/10/12

BY DSN STAFF

SUPPLIER NEWS — Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.


Nutri-Grain Fruit Crunch bars are a crunchy variation of the popular cereal bars that combine 20 g of whole grain and real fruit. The Special K brand’s lineup of healthier snacks includes Special K Blondie Brownie Bites featuring chocolate chips along with vanilla and butterscotch flavor, packed in 100-calorie pouches. Other Special K additions for 2013 include a Berry Streusel variety of Pastry Crisps and new Honey Barbecue cracker chips.


Other new products include: FiberPlus Antioxidant Protein Chewy bars, in mixed nut and peanut flavors; Keebler Peanut Butter-filled Fudge-dipped pretzels; Double Chocolatey Chunk Rice Krispies treats; honey wheat, pizza and cheese flavors of Pringles; sour cream and onion, and Farmhouse Cheddar flavors of Pringles Multigrain; Cheez-it 
Provolone crackers.


 

Quest Nutrition launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving. 


The peanut butter cups are made with non-Dutch processed 100% chocolate that is rich in amino acids and contains no soy, trans fats or sugar. Suggested retail price is $27.99 for a box of 12 packages, with two cups per package.


In September, Quest Nutrition introduced the Cravings line exclusively to Facebook fans.

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