BEAUTY CARE

Ryan Sheckler signed to Proactiv TV ads

BY Alaric DeArment

PALM DESERT, Calif. Direct-response TV advertiser Guthy-Renker is putting a new face on its acne treatment, Proactiv Solution, the company announced Wednesday.

A new series of TV commercials, airing in June, will feature television star and professional skateboarder Ryan Sheckler. The Web site for the treatment has testimonials from several celebrities, including Jennifer Love Hewitt, Vanessa Williams and Jessica Simpson.

Two Stanford University-trained dermatologists, Katie Rodan and Kathy Fields, developed Proactiv Solution, which entered the market in 1995. Guthy-Renker markets the treatment, selling it online and over the telephone.

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Akasha puts a new spin on mascara

BY Antoinette Alexander

SAN FRANCISCO Akasha has introduced the new Spinlash, a mascara with a rotating brush.

The Spinlash brush rotates to remove clumps, coat and separate with each turn, and it also applies a liquid line of eyeliner all at the same time.

“We sent out samples and our customers discovered the innovation: If you hold the wand at the base of the eyelashes and pause for just a moment, before stroking upwards, you actually get a perfect coat of mascara and a professional application of eyeliner—all at the same time,” stated Barbara Carey, inventor of the Spinlash.

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Broadway Nails debuts new French nail look

BY Antoinette Alexander

Nail care company Kiss is looking to jazz up the classic French nail look this spring with the launch of new Nude French Deceptions and Tip Tease under its Broadway Nails brand.

The Nude French Deceptions feature a softer white tip that blends in with the natural pink nail. The glue-on nails last for up to 10 days. The kit contains 28 Nude French Nails in 14 sizes and nail glue and comes in two shades: peach and pink.

The company also introduced new Tip Tease nails that feature a hot pink swirly-flower pattern over the white tip for a more creative nail.

Both nail products feature new packaging for the nail glue. The glue has a resealable screw cap for easy open and dry-proof storage. The formula now contains vitamin A, E and Pro B5 to promote natural nail growth and strengthening.

Both products retail for $4.99.

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