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CVS Pharmacy expanding its Hispanic format
CVS Pharmacy is bringing its CVS Pharmacy y más to the Los Angeles market.
The retailer first debuted the concept, designed to provide enhanced, personalized service to the local Hispanic community, in June in Miami, opening 12 stores. Nine stores in the greater Los Angeles market will have the new format.
"Bringing CVS Pharmacy y más to Los Angeles was a natural next step as part of our goal to better meet the unique needs of our local Hispanic customers," said Hank Casillas, Area Vice President of CVS Pharmacy. "CVS Pharmacy y más stores are designed to become a one-stop shop for local Hispanic residents to conveniently receive best-in-class pharmacy services, as well as customized products and services."
CVS pharmacy y más includes fully bilingual associates and signage throughout the store. Other unique features include:
- Expanded Services: Bill payments, domestic and international wireless recharge, money transfers, and lottery.
- New Products: More than 1,500 new products throughout the store, including many of the most popular Hispanic brands in categories such as groceries, over-the-counter medications, household cleaners, snacks, appliances, cookware, cosmetics, baby, and hair care.
- New Fragrance Counter: A new fragrance department, staffed with trained beauty associates, featuring a large assortment of designer fragrances at everyday low prices.
- Enhanced Value: New lower prices on hundreds of products throughout the store and more value-sized products, as well as competitive pricing and more value-size packs on hundreds of products.
CVS pharmacy y más stores in Los Angeles will open through August and include South El Monte, Bell, Walnut Park, Santa Ana, Los Angeles, South Gate, Pico Rivera, Lynwood and Norwalk.