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TRESemme to re-style history at New York Fashion Week
NEW YORK — TRESemmé, the official hair care sponsor of New York Fashion Week, plans to collaborate with an emerging designer for an unprecedented presentation at NYFW.
The brand announced it will partner with Alejandra Alonso of À MOI to reimagine iconic voluminous hairstyles throughout history live at NYFW. À MOI's presentation will feature different looks inspired by the ages, created exclusively using the new TRESemmé Beauty-Full Volume Collection.
"TRESemmé Beauty-Full Volume is a game-changer that perfects the everyday volume that women have long tried to achieve with ease," says Chris Naselli, TRESemmé expert stylist. "I loved collaborating with À MOI where we were able to reinterpret beloved voluminous hairstyles, like the 1960's bouffant, making them touchable, soft and modern using the new collection. It was key that the hair was a natural complement to À MOI's gorgeous presentation, which nods to classic looks throughout history."
Additionally, TRESemmé will partner with industry legend Orlando Pita and TRESemmé veteran stylists Jeanie Syfu and Tyler Laswell as they create memorable looks backstage for some of the week's most world-renowned designers including: Diane von Furstenberg, Carolina Herrera, BCBG, Hervé Léger, Marissa Webb, Mara Hoffman, Misha Nonoo, Rachel Zoe, and TRESemmé newcomer Monse, as they debut their hotly anticipated collection.
TRESemmé will have two custom spaces in the heart of the NYFW action for consumers to trial the new season's looks. The TRESemmé Runway Studio, located at Spring Studios, 50 Varick Street, and the TRESemmé Salon in NYFW: The Shows venue, Skylight at Moynihan Station, will both offer complimentary styling of looks fresh off the runway and a space to relax and recharge while taking in exclusive show content.
"For our 16th season at New York Fashion Week, we wanted to deliver more looks and backstage tips than ever before, direct from backstage to our fans worldwide," says Chris Barron, Global Vice President, Marketing, TRESemmé. "We're inspired by how our designers, like Alejandra Alonso of À MOI or Misha Nonoo, are challenging the conventions of NYFW, making their presence felt in the industry with their beautiful designs, and creating new ways for our fans to experience the buzz and trends of fashion week."