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RxMedic, HBS sign automated dispensing, software agreement

BY Alaric DeArment

RALEIGH, N.C. — A pharmacy automation equipment manufacturer has signed a deal with a company that makes pharmacy software.

RxMedic Systems and Health Business Systems announced Tuesday that they had signed a preferred business partner agreement. The deal will allow users of HBS’ RxAxis pharmacy software system to connect with RxMedic’s dispensing technology, including its ADS robot, the companies said, allowing pharmacies to be more accurate, productive and profitable.

"HBS works to provide our clients with the best options the industry has to offer," HBS implementation and sales director Martin Spellman said. "RxMedic’s automated dispensing solutions offer our customers fast, accurate and unique dispensing technology, and we’re looking forward to partnering with them."


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Scope mouthwash announces new packaging, persona

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”

“Inspired by our ‘live out loud’ consumers, we are introducing a new, bold brand identity to illustrate how Scope is not only the choice that consumers can rely on for fresh breath, but also to help them live courageously,” P&G marketing director Rishi Dhingra said. “We want people to embrace every opportunity while feeling confident Scope will be there each step of the way to provide them with the fresh breath and confidence they’ve relied on for over 40 years.”

In an effort to spread the “Courage Encouraged” message, Scope has taken to its Facebook page and YouTube channel, inviting followers to share how they choose to unleash their inner courage. To provide courage inspiration, Scope shared videos featuring comedian David Adhoot on his mission to live spontaneously. The videos, which portray humorous exploits involved with befriending a stranger at the gym, as well as befriending a stranger in the elevator, are featured on the brand’s social media channels.

All three Scope varieties — Outlast, Dual Blast, and Classic — will tout the new brand persona and packaging. The new Scope packaging is now available at mass retailers and drug stores nationwide.

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Kmart, Sears offer ship-to-home for online layaway purchases

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Sears Holdings now is offering its Kmart and Sears customers the option of ship-to-home delivery for items purchased through online layaway.

The new service, also available on store kiosks, now enables shoppers to select, purchase and have the items delivered directly to their homes, bypassing the layaway line altogether. Both retailers will begin the exclusive layaway ship-to-home service starting Nov. 7.

Sears has also joined Kmart in removing all layaway service fees both online and in-store leading up to the holiday season.

"We witnessed a positive consumer response from Kmart’s free layaway news, and the latest announcement of home delivery and Sears’ free layaway are proof of our commitment to providing our customers value and convenience," said Jai Holtz, VP financial services at Sears Holdings. "Our exclusive online layaway ship-to-home delivery service provides a convenient alternative to customers who prefer to make their layaway purchases from the privacy of their own home."

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