RxAlly white paper touts ‘personalized pharmacist care’
LEESBURG, Va. — The prevalence of chronic diseases, increased demand for patient care and failure of many patients to take their medications as prescribed calls for an increased role in the healthcare system for pharmacists, according to a national organization of pharmacies.
RxAlly, which includes more than 22,000 pharmacies nationwide, released a white paper Tuesday titled "Personalized Pharmacist Care: Healing America’s Post-Reform Health Care System." Personalized pharmacist care, the group said, refers to individually tailored, pharmacist-provided clinical and consultative services to improve quality of life for patients and optimize clinical and economic outcomes, combining pharmacists’ expertise with face-to-face interaction between the pharmacist and patient.
"We are excited to release our vision of a nationwide care-delivery model, personalized pharmacist care, that seeks to transform an outdated and ineffective paradigm into one that can benefit all Americans," RxAlly CEO Bruce Roberts said. "The expertise of the pharmacist, which is largely absent elsewhere along the care continuum, is perfectly suited to address the increasing complexities related to medication use, chronic disease prevalence and access to care issues."
The group cited a 2011 U.S. Surgeon General analysis of 298 studies showing that integrating pharmacists into patient care promoted patient engagement and yielded an economic benefit of $10 for every $1 invested. Another study, by RxAlly member Thrifty White, found patients enrolled with medication synchronization with pharmacists were 3.4 to 6.1 times more likely to adhere to medication therapies.
Cosmoprof North America to feature first-ever ‘TV Shopping Open-See’
LAS VEGAS — Cosmoprof North America will feature the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.
The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels, such as QVC and Canada’s The Shopping Channel, connect with millions of consumers who watch and shop from the privacy of their homes, CPNA stated.
Key merchants, including Claudia Lucas, director of merchandising for Beauty at QVC and Wendy Pos-Cerveira, director health and beauty at The Shopping Channel, will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product.
The live presentations will be open to all Cosmoprof North America exhibitors and will take place on Monday, July 15 in a private meeting room inside Mandalay Bay Convention Center, with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative, authentic product concepts with the ability to connect with their viewers. The Open-See will be open to exhibitors only.
Cosmoprof North America will take place July 14 to 16 at the Mandalay Bay Convention Center in Las Vegas.
Walgreens offers veterans and active duty military Memorial Day discount
DEERFIELD, Ill. — To celebrate the service and commitment of the nation’s military and honor the men and women who gave their lives in service to our country, Walgreens is offering a Memorial Day discount to all veterans and active duty military personnel.
On Monday, May 27, shoppers with a valid military ID or proof of service will receive 15% off eligible store items and 20% off Walgreens, Nice! and W brand products at any Walgreens or Duane Reade drugstore nationwide.
“As the Memorial Day celebrations begin with community parades and family barbeques, we wanted to express our gratitude to those who served or are currently serving our nation. We are grateful for their service, sacrifice and courage,” said Mark Wagner, Walgreens president of operations and community management. “Offering a discount to these heroic servicemen and -women is one way we can show our appreciation and give back. We are always pleased to honor the military and do our part to participate in this national day of remembrance.”
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