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Rx Systems PF develops new D-Fine line for women with fine, thinning hair

BY Antoinette Alexander

ST. LOUIS, Mo. — Looking to help women battle fine and thinning hair, Dr. Lawrence Samuels, chief of Dermatology at St. Luke’s Hospital in St. Louis and founder of skin and hair care product line Rx Systems PF, has formulated a line of hair-volumizing products and supplements called D-Fine.

The products are designed to repair damaged hair strands, deliver nourishment and moisture to the hair and scalp, and build healthier, more voluminous hair.
 
The D-Fine line of hair volumizing products includes shampoos, conditioners and vitamin supplements formulated to strengthen and thicken hair while promoting hair growth:
 

  • Volumizing Glypoic Shampoo ($17.50) — Developed with Glypoic Complex to repair the surface of the scalp, sweeping away oil, bacteria and dead skin cells from scalp and hair. Formulated for fine, thinning or chemically treated hair. Generates body and volume for visibly healthier, fuller hair.
  • Volumizing Glypoic Conditioner ($17.50) — Promises to improve overall body, thickness and manageability for visibly healthier hair. Restores moisture content and pH of the scalp and hair. Formulated for daily use on fine, thinning or chemically treated hair.
  • Physician Strength Shampoo ($17.50) — Developed with a polyhydroxy acid formula to decrease scalp itching and scaliness associated with scalp conditions, such as psoriasis, seborrhea and eczema. Treats scalp conditions by sweeping away oil, bacteria and dead skin cells from scalp and hair to create visibly healthier scalp and hair. Formulated for all hair types, including chemically treated hair.
  • Deep Repair Protein Conditioner ($13.90) – Fortified with keratin amino acids and panthenol. Developed to restore pH and moisturize dry, damaged or chemically treated hair. Penetrates deep into the hair shaft to repair damaged keratin protein.
  • Multiplex Defense Vitamins ($22.50 for 100 ct. bottle) A natural supplement formulated to strengthen hair and nails and promote healthier skin and scalp. Promotes skin elasticity, moisture, microcirculation and resistance to damaging factors, such as ultraviolet damage and stress.
  • Aminoplex Repair Vitamins ($23.50 for 100 ct. bottle) – A natural supplement formulated with essential amino acids necessary for hair, skin and nail growth. Rejuvenates brittle and thinning hair for a visibly thicker, healthier appearance. Also promotes nail growth and strength.

 

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Banana Boat announces launch of Unconditional Fun Sweepstakes

BY Antoinette Alexander

SHELTON, Conn. — Banana Boat sunscreen manufacturer Energizer Personal Care has teamed up with Great Wolf Lodge Waterpark Resorts and “Dancing with the Stars: All Stars” champion Melissa Rycroft to launch the Unconditional Fun Sweepstakes.

The Banana Boat Unconditional Fun Sweepstakes gives families multiple chances to win summer fun prizes through weekly giveaways hosted on the Banana Boat sunscreen Facebook fan page. Users are encouraged to upload a photo of their families having fun in any one of the seven Banana Boat sunscreen conditions — sun, pool water, ocean water, wind, sweat, sand and extreme heat — to the Facebook page or visit the Facebook fan page to view photos and enter for a chance to win the fun family prize that reflects that week’s featured condition. Prizes include an outdoor swing set, an inflatable waterpark and more.

Great Wolf Lodge Waterpark Resorts is joining Banana Boat sunscreen in the sweepstakes by offering families the chance to win a four-day, three-night family getaway to any of the 10 U.S. Great Wolf Lodge Waterpark Resorts locations.

The Unconditional Fun Sweepstakes comes on the heels of the release of two new Banana Boat sunscreen lotions — Banana Boat Protect & Hydrate sunscreen lotion, which combines aloe with antioxidant vitamins C and E to maintain 100% of skin’s natural moisture, and Banana Boat Sport Performance CoolZone sunscreen lotion, which instantly cools and refreshes the skin on contact.

 

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PSAs address childhood autism among African-Americans, Hispanics

BY Alaric DeArment

NEW YORK — The Ad Council and Autism Speaks have launched a series of public service announcements encouraging awareness about autism among African-American and Hispanic parents.

The groups announced the new series, part of the "Learn the Signs" campaign, which they have launched under a partnership with advertising agency BBDO New York and LatinWorks. Research has indicated that autism is often diagnosed later among children in African-American and Hispanic communities than in others, they said.

A recent survey by the Centers for Disease Control and Prevention found that 1-in-50 school-aged children was on the autism spectrum, suggesting its prevalence may be underestimated, and diagnoses of the condition have increased 78% in the past six years.

 

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