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Ruggles introduces low-fat Greek frozen yogurt

BY Allison Cerra

ORRVILLE, Ohio — Dairy Enterprises has expanded its Ruggles brand to include a new frozen yogurt line.

New Ruggles low-fat Greek frozen yogurt is available in original tart, vanilla bean, peach, honey, blueberry and strawberry flavors.

"Greek yogurt has been one of the most exciting trends in the dairy case," Ruggles director of marketing Penny Baker said. "Our new product is sure to appeal to families who are more health-conscious and have driven the steady gains in the traditional yogurt market. Greek frozen yogurt is a really exciting ‘better for you’ frozen dairy dessert option that is already gaining popularity in part due to the self-serve frozen yogurt shop craze."

Each of the six new flavors of Ruggles low-fat Greek frozen yogurt will be available in pint size with a suggested retail price of $4.99, and single-serve 4-oz. cups at a suggested retail price of $1.49.

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Kraft Foods teams up with SodaStream

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods and beverage carbonation systems manufacturer SodaStream have formed a strategic partnership.

As part of the deal, SodaStream and Kraft Foods will manufacture, market, distribute and sell Kraft Foods branded flavors for use with the SodaStream soda making system. The initial Kraft Foods brands to participate will be several varieties of Crystal Light and Country Time, a lemonade brand.

"The carbonated market is an exciting segment for us," Kraft Foods VP beverages Doug Weekes said. "We’re delighted to be working with SodaStream to help bring these terrific brands to consumers who prefer their beverages carbonated. It’s a perfect marriage of our iconic brands and SodaStream’s breakthrough technology."

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SoBe Lifewater adds new flavors to coconut water line

BY Allison Cerra

PURCHASE, N.Y. — SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

The brand said the line now touts such tropical flavors as pacific coconut, pomegranate nectarine and mango mandarin.

“We knew that if we were going to create a drink with coconut water, we had to give it a SoBe spin,” SoBe senior marketing director Rebecca Granne said. “SoBe Lifewater with Coconut Water flavors are a new twist on a hot trend. We’re delivering unique ‘flavors with benefits,’ three great-tasting flavor blends that are infused with coconut water, naturally sweetened and a great way to get hydrated.”

SoBe Lifewater with Coconut Water beverages are available at stores nationwide.

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