News

Ruffles brand chips introduces crispy fries

BY Jason Owen

PLANO, Texas — Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is adding a twist to one of America’s most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

The new product brings to life the French fry experience — from the shape, to the taste, to the crunchy texture and even to the packaging, the Frito-Lay stated. They also can be microwaved for a straight-from-the-diner flavor, the company noted.

"Ruffles Crispy Fries Potato Strips are inspired by bar and diner foods guys really love, but packaged conveniently for on-the-go snacking," said Christina Menendez, senior director of marketing, Frito-Lay North America. "These great tasting fries can be enjoyed anywhere, anytime and are great on their own as a snack or a perfect accompaniment to hamburgers and hot dogs."

Ruffles Crispy Fries Potato Strips are rolling out just in time for National French Fry Day on July 13, a day dedicated to celebrating an American food staple. While French fries most likely originated in Belgium during World War I, according to numerous historical reports, the snack has become one of the most popular and iconic in modern America. Ruffles’ newest snack adds a unique spin on the long and celebrated history of the French fry.

Ruffles Crispy Fries Potato Strips are offered in two varieties — original and cheese-flavored. A 1-oz. bag has a suggested retail price of $1.09.


Get connected and follow us on LinkedIn for the most in-depth coverage of drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Perfecta Products launches unique product into elder care space

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Wednesday announced the launch of Zim’s Matura-Care Bibben Disposable Adult Lap Bibs. 

The bib is 35 inches long and covers an adult from neck to knees. The hypoallergenic bib is ideal for the growing elder care market. Bibben Disposable Adult Lap Bibs are used by health aides, assisted living facilities, nursing homes and senior care specialists who want an easy and cost-effective way of keeping people clean during mealtime.  

"Our bibs are extremely effective at keeping people mess-free. They can be used either at home or away," stated Mark Smith, director marketing and sales for Perfecta Products. "Bibben Disposable Adult Lap Bibs reduce caregivers cleaning time and likely eliminate the need for changing clothes or extra washing after every meal."  

In addition to being available at Walmart, Bibben Disposable Adult Lap Bibs are distributed by McKesson and AmerisourceBergen. They can also be found online at Amazon.com and drugstore.com. The Zim’s Matura-Care line also includes Zim’s Linen Fresh Underpads and Zim’s Adult Incontinence Sprays.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Oral-B, Nascar driver Ryan Newman join forces to support U.S. veterans

BY Antoinette Alexander

CINCINNATI — To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

In recent data, the U.S. Department of Labor shows that 9.9% of post-9/11 veterans are unemployed, which is well above the national unemployment average of 7.6%, so Oral-B is pledging $100,000 to Hope for the Warriors to assist U.S. service members’ reintegration into the workforce. Through specially designed programs, the organization helps veterans develop professional skills and enhance their ability to navigate the transition into the civilian sector, including new careers, business ownership and advanced educational opportunities.

This weekend, Newman will participate in a Hope for the Warriors partnership celebration at the Oral-B Built in the USA Stage in Daytona, Fla., prior to the Coke Zero 400 race. This is part of Oral-B’s Built in the USA tour, which includes visiting race cities with Newman during key American holidays this year.

Oral-B’s Iowa City plant is the largest toothbrush plant in the world and currently employs nearly 500 people, including U.S. veterans.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES