BEAUTY CARE

Romane Fragrances rebrands to Tru Fragrance

BY Antoinette Alexander

CHICAGO — Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

In addition to changing its name and launching a new website, Tru Fragrance will move into new headquarters located just west of Chicago, complete with state-of-the-art showroom, a warehousing and distribution facility, and a creative development center.

“Our rebranding initiative — our mission, really — is about telling the true story of fragrance and the enormous power it holds in helping retailers amplify their brand and bolster their bottom line,” stated Monte Henige, CEO of Tru Fragrance. “The name Tru Fragrance is a better reflection of who we are — a company that understands the intricacies and dynamics of the fragrance space, as well as the needs of the retailer, and is hugely passionate about how custom scents and branded product extensions create genuine connections with consumers.”

Under the new Tru Fragrance moniker, the company will merge four decades of industry knowledge and consumer insights with a modern approach that is designed to harness the romance and fashion required to successfully develop and market private-label fragrances today, the company stated. Tru Fragrance indicated that it drives this process by using proprietary research and key learnings from partnerships with more than 75 brands.

“Fragrance is an essential beauty product that emotionally and magically connects to a person, unveiling their true personality and passion points,” added Paul Leroue, chief marketing officer. “At the same time, retailers today are looking for transparent and pure ways to engage with consumers. The daily ritual of putting on perfume or cologne creates an ongoing touch point that very few products provide, making it one of the most consistent and intimate connections any brand can make.”

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L’Oréal Paris, OCRF host NYC gala to benefit ovarian cancer research

BY Antoinette Alexander

NEW YORK — L’Oréal Paris and the Ovarian Cancer Research Fund hosted the L’Oréal Paris Legends Gala Wednesday evening at the American Museum of Natural History, uniting the beauty, fashion, finance and media industries to raise funds for ovarian cancer research.

L’Oréal Paris spokesperson Julianna Margulies hosted the gala. Kelly Ripa was honored with the OCRF Legends Award. Michael Gordon, founder and COO of Angelo, Gordon & Co., and OCRF benefactor Sally Gordon were honored with the Liz Tilberis Humanitarian Award.

The evening included a special tribute to Joseph Campinell, retired president of the consumer products division of L’Oréal USA.

The gala included a cocktail reception and luxury silent auction produced by Harper’s Bazaar, Marie Claire, Town & Country and Veranda magazines.

In 1997, L’Oréal Paris made a long-term commitment to advance research, increase awareness and ultimately find a cure for ovarian cancer offering hope to women afflicted with this disease. The L’Oréal Paris Legends Gala is an evening dedicated to hope, and it also is an opportunity to recognize the individuals who have been instrumental in the fight against ovarian cancer.

“L’Oréal Paris is proud to continue supporting OCRF by celebrating these extraordinary people that are dedicated to driving awareness, education and fundraising for ovarian cancer research,” stated L’Oréal Paris president Karen Fondu. “They exemplify the L’Oréal Paris brand philosophy, ‘Because You’re Worth It,’ proving to us all that we have the power to make a difference in the lives of others.”

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Study: Global natural, organic beauty products sales hit $9B

BY Antoinette Alexander

LONDON — Global sales of natural and organic beauty products are projected to reach $9 billion this year, and although consumer demand for natural and organic products remains buoyant, new research finds the growth rate is slowing because of the weak economic climate.

In the upcoming report on the "Global Market for Natural & Organic Personal Care Products," Organic Monitor predicted revenues to climb to $14 billion in 2015. Demand for natural and organic products has spread to every region; however, sales remain concentrated in Europe and North America. Organic Monitor is a specialist research, consulting and training company that focuses on the global organic and related product industries.

According to the research, natural and organic products have 2% share of global personal care product sales. In some countries — such as the United States, Germany and Austria — the market share is reaching 10%. The large market share is because of high consumer awareness and extensive distribution of natural and organic products.

Widening availability is a major driver of market growth as natural and organic personal care products cross over from specialists to mainstream channels. In addition, large cosmetic companies are entering the naturals arena, whether it’s through acquisition or developing natural/organic lines. Organic Monitor also noted that private labels at retail also are becoming prominent for natural personal care products.

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