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Rolling Strong, Stayhealthy partner to give truckers access to HealthCenter kiosks

BY Antoinette Alexander

LAS VEGAS — Rolling Strong, a provider of wellness programs for professional drivers, has partnered with Stayhealthy to bring professional drivers access to the Stayhealthy kiosk so they can self-monitor health levels.

"Rolling Strong has distinguished itself by being the only company aggressively addressing trucker’s health where, so to speak, the rubber meets the road," said Michael Cavotta, Stayhealthy’s EVP strategic initiatives. "We believe by adding the HealthCenter to convenient locations, such as Kroger grocery stores and pharmacies, truckers will have easy access to vital health tracking tools. By frequently measuring blood pressure, body fat levels, pulse rate and weight, it will aid in improving their overall health levels and help to eliminate the current shortage of truckers caused by failing their physicals. Helping to improve the health of truckers and their families will ensure they get and stay healthy, and stay productive on the road."

The Stayhealthy HealthCenter kiosk offers assessments, including measurements of weight, blood pressure, body composition, BMI calculation and basic vision. Other tests, such as hearing, are being considered.

The HealthCenters are Internet enabled, which allows individuals to securely save their results to a HIPAA compliant website that is viewable from any Internet device and can be shared with the professional driver’s permission with other such health professionals as physicians and pharmacists, or family members, through the Rolling Strong Driver Wellness Tool Bag program.

With more than 3.2 million drivers on the road, decreasing health levels combined with stricter health regulations have resulted in a serious shortage of qualified drivers.

"The Stayhealthy HealthCenter kiosk is the best in class personal health station available in the market today," Cavotta added. "To effectively change health levels, you must make the process cost effective, accessible and convenient. By deploying self-use health stations across a broad community such as retail stores, YMCAs, hospitals and corporate locations, it empowers individuals to frequently measure their metrics, a key to improving health levels. If you can measure it, you can manage it."


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Nutra Bars for dogs enter market

BY Allison Cerra

LOS ANGELES — All American Pet Co. has introduced a new line of 27% meat-first protein/energy bars just for dogs.

Nutra Bars, which come in a 4-oz. variety, offer the kilo-calories of a cup of super-premium dry dog food, providing the nutritive value of a complete meal, All American Pet Co. said.

"The convenience and nutritive value of food bars has become a part of our daily lives. Extending the convenience and nutritional value of human food bars to dogs is simply an extension of humanizing our pets," AAPT CEO Barry Schwartz said.

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Clorox to launch concentrated liquid bleach products

BY Allison Cerra

OAKLAND, Calif. — Clorox is boosting its namesake with a new line of liquid bleach products.

During its analyst day, held on May 31, the company unveiled plans to launch new concentrated formulas of Clorox liquid bleach products beginning in August. Benno Dorer, SVP of the company’s cleaning division, said the concentrated formula will reduce the current 96-oz. bottle by 33% to 64 oz., "making it more convenient to handle while maintaining the same number of uses."

"Compared with the current formulation, the new formula will provide improved whitening on clothes and kill more germs on hard surfaces," Dorer said. "Because the bottle is smaller, we’ll reduce our costs and environmental footprint by using less water in manufacturing, as well as less packaging material and fuel in transporting finished product."

The company added that the concentrated bleach "will be [a] key value driver during the next 12 months."

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