BEAUTY CARE

Rogaine launches topical foam for women

BY Ryan Chavis

SKILLMAN, N.J. — Rogaine brand on Tuesday announced the launch of Women's Rogaine 5% Minoxidil topical aerosol, the first and only once-daily treatment approved by the Food and Drug Administration for the treatment of female pattern hair loss, according to the brand. Minoxidil is the only topical ingredient FDA-approved to help with hair regrowth.
 
The treatment works by penetrating the scalp to reactivate hair follicles and stimulate hair regrowth. It's a ideal solution for women looking for a proven solution rather than a quick cosmetic fix, the brand said. 
 
“Women with female pattern hair loss should not feel alone. Treatment options have come a long way, and the recent FDA-approval of Women’s Rogaine 5% Minoxidil topical aerosol is a major advancement in the category," said New York City dermatologist Dr. Doris Day. "Unlike cosmetic thickeners, which coat the hair and temporarily mask the issue, this innovative product when used once a day — every day —actually helps regrow hair. And, its unique, enhanced bio-delivery system is designed to break down with body heat to deposit actives on the scalp without residue to make styling that much easier.”
 
Women's Rogaine can be applied to dry or towel-dried hair and may be followed with styling products of the consumer's choice. The product also can be used on colored or chemically treated hair, but shouldn't be used on the same day of any chemical treatment to the hair; continued use of Women's Rogaine is required to maintain results.  
 
Women's Rogaine is available without a prescription for a suggested retail price of $29.99 for a two-month supply and $49.99 for a four-month supply. 

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CVS entices holiday shoppers with gift card promotion

BY Michael Johnsen

WOONSOCKET, R.I. — To kick off the holiday season, CVS/pharmacy on Monday announced the return of its "Free Gift Card" promotion, an offer designed to allow customers the opportunity to receive free gift cards by shopping for everyday essentials at store locations nationwide. 
 
Now through Nov. 22, ExtraCare Rewards program members can earn one $10 gift card every week simply by spending $30 or more on specially marked items found in the weekly circular. The promotion will also run for a bonus week in the Nov. 30 circular.
 
"We are thrilled to offer a gift card promotion again this holiday season, something our customers have come to know and love," said Judy Sansone, SVP merchandising for CVS/pharmacy. "We are committed to listening to our customers' feedback and providing them with personalized value each time they shop. This promotion helps to deliver this promise to our most loyal shoppers."
 
Beginning Nov. 2, ExtraCare members can earn one $10 gift card to CVS/pharmacy, Darden Restaurants, iTunes, American Express or Macy's by spending $30 or more on hundreds of specially marked products found in the weekly CVS/pharmacy circular in select weeks throughout the season. Qualifying products each week will range from gift ideas and stocking stuffers; candy and snacks; to household necessities and the latest health and beauty buys. Also included are CVS/pharmacy exclusive products from the upcoming Hallmark Channel Original Movie "Northpole".
 
The circular can be found in-store each week or online via myWeekly Ad, a digital circular experience that transforms the way shoppers experience the weekly ad by allowing access to the deals on qualifying products throughout the duration of the promotion. All qualifying products will be clearly identified via in-store signage tagged with a "$10 Gift Card" icon. Shoppers can take advantage of the deals each week, and will have the opportunity to earn one $10 gift card of their choice each week throughout the duration of the promotion.
 

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Hot Jewels Metallic Temporary Tattoos celebrates launch with giveaway

BY Antoinette Alexander

NEW YORK — Allstar Products Group is celebrating the November launch of its Hot Jewels Metallic Temporary Tattoos, the latest addition to the Hot Looks family, with a Facebook giveaway.

Available in Tribal, Feather, Classic and Peace & Love-themed collections, the new Hot Jewels will be available at Walgreens, Bed Bath & Beyond, Justice and Toys "R" Us. 

Just apply, wet and set for up to six days of sparkle. They are priced at $9.99 for up to 80 temporary tattoos.      

Hot Jewels is on a mission to get on as many arms, wrists, midriffs and ankles as possible, so it is launching a massive giveaway on Facebook, awarding more than 100,000 Hot Jewels temporary tattoos to fashionistas across the United States. The fun continues on Instagram at @Hot_Jewels, where additional winners will be chosen at random from followers. 

"Hot Jewels takes the temporary tattoo trend to a new place that's glamorous, practical and accessible to everyone," said Scott Boilen, CEO and president, Allstar Products Group. "With trendy designs and amazing quality at a great price, temporary metallic tattoos are about to become hotter than ever."
 

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