PHARMACY

‘The Rock’ asks families to be Diabetes Aware in new PSA

BY Allison Cerra

PRINCETON, N.J. Actor Dwayne “The Rock” Johnson joins with Novo Nordisk, a world-leader in diabetes care, and the Entertainment Industry Foundation, a leading charitable organization of the entertainment industry, to encourage families to get active together as a means to help prevent diabetes. As an ambassador for the Diabetes Aware campaign, Johnson will appear in a public service announcement to educate families about the prevalence of diabetes and the importance of an active, healthy lifestyle.

The PSA is part of the ongoing Diabetes Aware educational campaign sponsored by Novo Nordisk and the EIF. The campaign aims to reach the 24 million Americans who are living with diabetes, as well as the estimated 6.2 million Americans who are unaware that they have the disease, to underline the importance of detection, monitoring and proper management of diabetes.

A lifelong athlete and known for starring in family-friendly movies, Johnson recognizes the value of a healthy lifestyle in helping to prevent and manage diabetes for both children and adults. “I’m honored to serve as an ambassador to the Diabetes Aware campaign, and I want to encourage families to be active and eat right,” said Johnson. “Small steps can go a long way in managing diabetes, its complications, and raising healthy, active children.”

With the launch of this new PSA, Johnson becomes the latest celebrity ambassador to join the Diabetes Aware program since its inception in 2004. Past ambassadors include Halle Berry, Cuba Gooding, Jr., Dustin Hoffman, Kevin Kline and Jon Lovitz among others.

“We are delighted to continue our partnership with the Entertainment Industry Foundation and believe Dwayne Johnson is a great ambassador for the Diabetes Aware program based on his dedication to reaching families, both on-screen and off-screen,” said Andrew Purcell, VP strategic business development at Novo Nordisk. “This partnership truly exemplifies Novo Nordisk’s dedication to prevention and ultimately changing diabetes.”

For additional free patient education resources, visit www.ChangingDiabetes-us.com

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MinuteClinic offering new rapid pink eye test in Atlanta market

BY Antoinette Alexander

ATLANTA MinuteClinic, in partnership with Rapid Pathogen Screening, is offering a new rapid pink eye test at its 23 locations inside select CVS/pharmacy stores in the Atlanta area, and hopes to eventually offer the test nationally at all its clinic locations in 25 states.

“MinuteClinic patients will get on-the-spot results that provide a more precise pink eye diagnosis,” stated Donna Haugland, MinuteClinic chief nursing officer. “This helps prevent the overuse of antibiotics and can lead to prescription savings.”

Conjunctivitis, or pink eye, is an infectious — and frequently highly contagious — condition that is most often caused by either a virus or bacteria. It is often spread among children in close environments such as schools, camps and recreational activities.

Until now, the accurate diagnosis and appropriate treatment of pink eye has been difficult, according to MinuteClinic. While treatment with antibiotics is only necessary in 40% to 60% of cases, the majority of medical professionals prescribe antibiotics nearly 100% of the time.

Indiscriminately prescribing antibiotics compounds the side effects associated with their overuse and increases patient resistance to these medications.

The cost for conjunctivitis treatment is $77.

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Survey finds most moms do not keep kids up to date with vaccinations

BY Michael Johnsen

NEW YORK A new survey released last week reports that most moms know their children need additional vaccines beyond those received when they were infants or small children. But according to Centers for Disease Control and Prevention estimates, most pre-teens and teens do not have all the vaccinations that the agency recommends.

The survey, conducted by Harris Interactive, with support from Merck, found that 4-out-of-5 moms of pre-teens and teenagers agree that pre-teens and teenagers need additional vaccines beyond those they received when they were younger.

“These results mirror what I see in my own practice — a lot of adolescents not up to date on their vaccines, in spite of their parents awareness of the need for them,” stated Lolita McDavid, a pediatrician practicing at Rainbow Babies and Children’s Hospital in Cleveland, Ohio. “Taking your kids — including pre-teens and teens — for an annual check-up should be as routine as buying them school supplies. I encourage all moms to schedule an appointment with their child’s health care professional today and to visit www.cdc.gov to learn more about the vaccines recommended for pre-teens and teens.”

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