Robinson Pharma preps launch of new probiotic
SANTA ANA, Calif. — Robinson Pharma last week introduced its Unique IS-2 Probiotic Softgel in collaboration with B&D Nutritional Ingredients and Unique Biotech USA. The new product is a shelf-stable, guaranteed-yield probiotic softgel that delivers the Unique IS-2 Bacillus coagulans strain, a trademarked bacterium which has demonstrated high resistance to extreme temperature and humidity.
Probiotics are a hot business, Robinson Pharma stated in a release. "Probiotics are, and will continue to be, one of the most exciting categories in the supplement and foods industries," the company stated. "The massive growth in category sales and well developed consumer awareness is driven by a strong pedigree of clinical research supporting manifold benefits. RPI recognized more than a year ago that the category lacked an easy to swallow, soft gelatin capsule of a documented and researched strain offering a guaranteed shelf life. Filling this key market niche’ was the goal of our program."
B&D Nutritional Ingredients, the exclusive U.S. distributor of Unique IS-2 and Robinson Pharma signed an exclusive agreement for the production and sale of soft gelatin capsules containing this strain. Robinson Pharma has initiated marketing of the product and forecasts a market introduction later this year.
Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.
Cardium Therapeutics introduces new vitamin format: popping pellet candy
SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids’ vitamins product line and that retail distribution has been expanded into select Target stores.
The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested.
"Special formulations allow VitaRocks to melt cleanly in the mouth and deliver vitamins and nutrients while being fun and great tasting," stated Hanna Wagari, Cardium VP sales and marketing. "Unlike many other products in this class, VitaRocks require no mixing with water and can be directly consumed. While the initial product line was designed for children, with the success of new adult multivitamin chews and gummies, consumers of all ages are increasingly seeking easy-to-use and great tasting nutritional products, and we believe that our VitaRocks platform aligns with this important and rapidly emerging trend."
VitaRocks products currently are available through specialty retailers, including Whole Foods, Sprouts and Vitamin Shoppe. The new product line will be available at the beginning of April 2013 in select Target stores.
SoloHealth named to Georgia’s list of Top 10 Innovative Technology Companies
ATLANTA — SoloHealth on Thursday announced it has been selected as one of the Technology Association of Georgia’s Top 10 Innovative Technology Companies. SoloHealth was recognized for its FDA-approved health and wellness kiosk, the SoloHealth Station.
"The Top 10 awards are given to an elite group of companies whose products and solutions are not only changing their respective industries, they also are putting Georgia on the map as a state where technology innovation can thrive," stated Tino Mantella, president & CEO of TAG.
"We are honored and humbled to be recognized with this group of incredibly talented and innovative companies, as well as by a worthy organization like TAG,” commented Bart Foster, CEO SoloHealth. “We are extremely bullish on our product, people and technology, and we look forward to what we expect will be our most pivotal year in terms of scale and expansion into exciting new health services opportunities," he said. "We are exploring many new ways we can leverage our versatile platform to continue to help better our nation’s health, especially as the country prepares for the Affordable Care Act rollout.”
Projected to be in more than 3,500 locations by end of year, the SoloHealth Station is currently in select retailers across America, including Walmart, Sam’s Club, Safeway and Schnuck’s Markets. The SoloHealth Station is a healthcare access platform for consumers, providing screenings for vision, blood pressure, weight and body mass index, a symptom checker as well as an overall health assessment free of charge. The Station also connects consumers to local professionals through their databases and can serve as a resource to provide health and wellness information and services.