Rite Aid’s digital family promotes summer deals
CAMP HILL, Pa. — Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.
Rite Aid said it would use the Rites — a fictional, digital family comprising Procrastinating Papa Rite, Deal Digger Mama Rite, Over-the-Top Olivia Rite, Scrooge Sally Rite, and Prepare and Preppy Patrick Rite — to promote deals across its Facebook, Twitter and Pinterest pages.
The pages will feature the Rites’ 10-day trip across the country with postcards that offer a limited number of themed summer deals, such as one worth $5 off kids’ tents and sleeping bags, and another for $2 off tiki torches. The company previously used the Rites for its 25 Deals of Christmas promotion in 2011.
"Like many American families, the Rites are on a missionto have a little fun this summer without spending a lot of money," Rite Aid SVP marketing John Learish said. "We hope Rite Aid followers across the social media landscape will check back to see where the Rites head next and to claim a Rites souvenir in the form of three daily deals plus any bonus deals that the Rites find along the way."
Study notes lower iron levels in newborns of obese mothers
MEDFORD, Mass. — Newborns born to obese mothers likely will face several health problems, including iron deficiency, according to research.
New research from the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University and The Mother Infant Research Institute at Tufts Medical Center found that when examining 15 obese pregnant women with body mass index greater than 30 and 15 healthy weight pregnant women with BMIs between 20 and 25 as a control group, those born to an obese mother with elevated hepcidin levels was associated with lower iron status at birth. Obese adults are known to produce higher levels of hepcidin, compared with healthy weight adults, and the researchers suggested that overproduction of the hormone interferes with the transfer of iron from mother to infant. The results were recently published online by the Journal of Perinatology.
"When there is excess hepcidin in a cell, it binds to and inhibits the function of ferroportin, the protein that allows iron to pass through the cell membrane and into the bloodstream," said senior author Simin Nikbin Meydani, director of the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University.
Why you should be paying attention to C2B Mobile Insights
WHAT IT MEANS AND WHY IT’S IMPORTANT — The jobs report might have been a punch to the gut, and the economy definitely still has not figured itself out, yet there appears to be some cause for optimism amid drug store shoppers, as consumers tell DSN they shopped longer and bought more than they anticipated during their most recent trip to the drug store.
(THE NEWS: DSN C2B Mobile Insights presents the drug store shopping report card. For the full report, click here)
From top to bottom, you can learn a lot about how customers are shopping your stores these days from the most recent edition of the DSN C2B Mobile Insights series. We asked thousands of consumers from all over the country to tell us about their most recent trip to the drug store, and the good news was that almost half shopped longer than they planned to; the better news, almost half of those that did, said what kept them in the store was the shopping itself, versus some service-related complaint (e.g., long checkout line, couldn’t find item, etc.).
In all, the Drug Store Shopping Report Card presents 18 different datapoints relative to how more than 1,500 consumers are shopping your stores and what they are putting in their shopping baskets. You should be paying attention to C2B Mobile Insights for two reasons. First, we have the ability to geo-target thousands of shoppers from all over the country — or in any particular region or market area — and unlike someone who randomly answers the telephone, we actually know who are C2B-ers are. Second, you have the ability to do it, too.
For more information on how to use C2B field research capabilities to perform customized reports for your brand, contact [email protected].