BEAUTY CARE

Rite Aid targets Hispanic beauty shoppers

BY Antoinette Alexander

HARRISBURG, Pa. Rite Aid has teamed up with Cosmetic Promotions Inc., a national marketing company that specializes in beauty, to promote its beauty and health department to Hispanic females by attending a series of 10 community events in four key Hispanic markets.

This partnership is in addition to Rite Aid’s African American (Beauty the RITE Way) and teen (Glam Camp) beauty target sampling programs.

The program target Hispanic females is in its fourth year of sending Hispanic bilingual models to various conferences and festivals to distribute 20,000 beauty and health sample bags to female attendees.  Attendees of these events receive sample bags that include products geared to Hispanics from Rite Aid beauty/health vendors including Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus.  In addition, some of the bags contain a prize of a $100 Rite Aid gift card.

An upcoming event is the 33rd Annual National Hispanic Women’s Conference being held this year May 22 in Pasadena, Calif., at the Convention Center. More than 3,000 Latinas are expected to attend this one-day conference that focuses on professional development and networking. The day includes workshops on career planning, educational achievement, financial planning and life empowerment as well as a runway fashion show. The conference’s signature event, the Women of the Year Awards Luncheon, honors three exemplary Latinas who have influenced their chosen industry and have made a mark on society as a whole.

Bags will also be distributed to the first 2,000 females who attend the Hispanic Cultural Street Festival in downtown Los Angeles on May 24. More than 30,000 people are expected to attend this annual weekend celebration of Hispanic music, food, dance, art and culture. A free Health & Wellness Village will offer screenings, blood pressure, preventative programs and bilingual materials for festival-goers.

On May 30, the first 2,000 females attending the 10th Annual Cuban Parade and Festival in North Bergen, N.J., will receive a Rite Aid Hispanic Sampling Bag. This festival is all about honoring the contributions of Cuban-Americans in the United States and is expected to attract more than 50,000 people. The festival will feature food kiosks with traditional food and plenty of entertainment and music by various artist and groups.

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Energizer Holdings acquires S.C. Johnson shave business

BY Antoinette Alexander

ST. LOUIS Energizer Holdings is expanding its shave business by acquiring from S.C. Johnson & Son the Edge and Skintimate brands for $275 million.

“We are very exciting about combining the Edge and Skintimate brands with our Schick-Wilkinson Sword shaving business, strengthening both in the process,” stated Ward Klein, CEO. “As leading brands in the U.S. men’s and women’s shave preparation category, Edge and Skintimate are a logical and attractive adjacency for our shaving business.”

Under certain circumstances, Energizer may elect to issue to S.C. Johnson, in lieu of cash payment of the purchase price, shares on non-voting redeemable preferred stock, with a liquidation preference of $310 million, and semi-annual dividends.

The acquisition is subject to customary conditions and regulatory approval.

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Fusion Brands announces retirement of CEO

BY Antoinette Alexander

NEW YORK Fusion Brands Inc., the manufacturer of LipFusion lip plumper under its FusionBeauty brand, has announced the retirement of CEO Randi Shinder and the sell of her remaining equity in the company.

Majority shareholder, Eugene Melnyk, has agreed to acquire Shinder’s remaining stake in the company for an undisclosed amount, making him the sole owner of Fusion Brands Inc. and Fusion Brands International.

“After eight memorable years as founder and CEO of Fusion Brands Inc., I have decided to sell my remaining equity and take a well deserved break to spend more time with my family,” stated Shinder. “This was a deeply personal decision that took months of contemplation. One of the hardest aspects of my decision was knowing I will be leaving a great team at Fusion Brands, as well as so many supportive industry colleagues that have been integral to my success.”

The company is in the process of appointing a new CEO and expects to make an imminent announcement on Shinder’s successor.

Melnyk acquired a 55% interest in Fusion Brands Inc. and Fusion Brands International in August 2006. Fusion Brands is responsible for the research and development, manufacturing, sales and marketing of the FusionBeauty and Clean product lines, which includes bath and body products as well as home fragrance.

“Randi is an exceptional entrepreneur who took Fusion Brands from a concept and in less than a decade transformed it into an industry leader,” stated Melnyk. “On behalf of the entire team at Fusions Brands, I want to thank Randi for her leadership and congratulate her on the many corporate achievements and industry awards that are a true reflection of her personal drive, determination and creativity.”

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