Rite Aid, Skin Cancer Foundation partner on consumer guides
CAMP HILL, Pa. Rite Aid and The Skin Cancer Foundation are collaborating to produce guides on preventing skin cancer to Rite Aid customers.
During June and July, Rite Aid stores will distribute two free pamphlets, the “Skin Care Guide” and “Skin Care Tip Book.” The pamphlets are designed to educate people about caring for and protecting their skin throughout the year, particularly during the summer.
The Skin Care Guide, which has 11 pages, will offer information on keeping skin healthy, as well as how to pick sunscreens for different types of skin. The “Skin Care Tip Book” will have information about skin care at specific times, as well as information about care for different skin types.
The Skin Cancer Foundation estimates that more than 1 million cases of skin cancer are diagnosed in the U.S. every year, making it the most common form of cancer. About 90 percent of skin cancers other than melanoma are caused by exposure to ultraviolet radiation, though rates of melanoma are increasing faster than any other cancer.
Walgreens, Nielsen renew agreement through 2013
PHOENIX Under a contract renewed Wednesday, Walgreens and Nielsen will continue their collaboration through 2013 in category management, business planning and merchandising services.
Nielsen will also share consumer data and insights with the drug store chain. The data will help Walgreens develop new strategies for attracting customers. Nielsen will also provide Walgreens with Nielsen Answers Retail Edition, a custom analytics platform for retailers.
Based in Haarlem, the Netherlands and New York, Nielsen is a global information and media company that gathers and distributes information on media, marketing and the Internet, as well as sponsoring trade shows and publishing trade titles such as Billboard, Adweek and The Hollywood Reporter.
Drugstorenews.com ranks among top BtoB media sites
NEW YORK Drugstorenews.com, the online news home for The Drug Store News Group, was ranked among the top five fastest-growing Web sites in terms of new, unique visitors, according to a recent report in Mins b2b, a weekly industry newsletter for publishing and media executives. Between the months of February and March, drugstorenews.com received the fifth highest percentage gain in the number of unique visitors that visited the Web site during that time, up almost 27 percent month over month, Mins b2b reported in its May 26 edition.
In March, drugstorenews.com received 33,827 unique visitors to the site, a sharp increase over the 26,649 unique visitors the site received in February, as tracked by WebTrends. The news is an important win for The Drug Store News Group, which has devoted more and more resources in recent years to growing its online platform and empowering buyers and sellers in the retail pharmacy industry to communicate more directly and with greater immediacy than ever before.
“The Center for Media Research reported recently that 38 percent of corporate-level executives are using their favorite publication’s Web site on a daily basis. They do it because the websites offer more useful information on the topics they’re interested in; it’s easy and fast,” noted Drug Store News Group publisher John Kenlon. “Drugstorenews.com is growing—versus some pretty big sites—because it helps retail executives keep up with their competitors.”
According to webopedia.com, the term unique visitor refers to “a person who visits a Web site more than once within a specified period of time. Software that tracks and counts Web site traffic can distinguish between visitors who only visit the site once and ‘unique visitors’ who return to the site. Different from a site’s hits or page views—which are measured by the number of files that are requested from a site—unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.”
Other top finishers, according to the Mins b2b report, included che.com and chemweek.com, which both cover the chemical industry, as well as jlc.com, a web-based resource for professionals in the construction industry, and macforge.net, an online guide for computer programmers looking for open source projects that work on the Mac platform.