Rite Aid, Skin Cancer Foundation kick off Road to Healthy Skin Tour
CAMP HILL, Pa. — Rite Aid is sponsoring skin cancer screenings at dozens of stores across the country as part of a tour that begins this month and ends in August, the retail pharmacy chain said Thursday.
Rite Aid said the Skin Cancer Foundation would travel across the country in a 38-ft. RV to more than 50 Rite Aid locations as part of the Road to Healthy Skin Tour, which Aveeno also is co-sponsoring, starting this week.
The tour will bring in local dermatologists who volunteer to perform free, full-body skin cancer screenings. The tour will include stops in South Carolina, Georgia, Virginia, Pennsylvania, New Jersey, Connecticut, Massachusetts, New York, Ohio, Michigan, Kentucky, Tennessee, Colorado, Utah, Idaho, Washington, Oregon and California. Many of the stops will be at the chain’s Wellness-format stores, the company said.
"We’re proud to have sponsored the Road to Healthy Skin Tour every year since its inaugural journey," Rite Aid EVP pharmacy Robert Thompson said. "These screenings are a great example of the kind of proactive health and wellness resources that Rite Aid is committed to providing. Rite Aid pharmacists can help customers select the right sunscreen and counsel on possible medication interactions, such as the increased sun sensitivity that accompanies many common prescriptions."
Now in its fifth year, the tour has caught nearly 5,300 potential skin cancers and precancers, including more than 200 suspected cases of melanoma, Rite Aid said.
SymphonyIRI, GMA working on identifying analytics of tomorrow
CHICAGO — SymphonyIRI on Wednesday launched “Analytics2020,” a consumer packaged goods and retail industry initiative designed to identify and define the roadmap for consumer and retail analytics innovation into the next decade.
“Powering performance and growth by leveraging the convergence of advanced predictive analytical modeling and dynamic technology is the top-of-mind issue for executives in the CPG and retail industries,” stated Robert Holston, EVP and division leader, Symphony Analytics at SymphonyIRI. “The next decade of consumer and retail analytics promises to be nothing like the last in terms of how value is created and the speed in which decisions are made.”
The initiative will comprise a global industry survey to study in detail the requirements for success in the evolving retail landscape and how to leverage analytics to create competitive advantage, coupled with creation of an Analytics2020 Consortium, including manufacturers, retailers, academics and media agencies. The consortium will develop a series of position papers that taken together will articulate the capabilities and anticipated results of the new generation of analytics on manufacturers, retailers and shoppers.
In related news, the Grocery Manufacturer’s Association, in collaboration with SymphonyIRI, will release initial industry research findings from Analytics2020 in August 2012 at the GMA Executive Conference. The GMA also will sponsor a related executive working session at its Trading Partner Alliance Strategies 4 Growth conference in late October 2012.
Calgon to relaunch Turquoise Seas fragrance
BALTIMORE, Md. — Bath and beauty brand Calgon, which is managed by Ilex Consumer Products Group, has announced the return of its Turquoise Seas fragrance after more than five years off the shelf.
In March 2010, Calgon rebranded its entire bath and body line with new packaging and a marketing campaign. With the repositioning, Calgon launched more than 30 new products while keeping its roots with Morning Glory, English Garden and Hawaiian Ginger scents. Turquoise Seas, with notes of florals, aquatic greens and white musk, continued to be the No. 1 requested fragrance from consumers, which paved the way for the relaunch, according to the company.
Calgon also will introduce a new fruity-floral fragrance, Berry Ravishing. Launching just in time for the spring and summer seasons, both Turquoise Seas and Berry Ravishing will be available at select national retailers beginning late spring 2012 as an 8-oz. Refreshing Body Mist.
To support the launch, Calgon will be rolling out a major marketing and public relations campaign under Alliance, the activation and public relations division of Grey NY. The sales effort and new product launches for Calgon is driven by Ilex Consumer Products Group, which acquired the business in November 2008, when it bought the company from Ascendia Brands.