News

Rite Aid raises more than $590k for United Way

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid has raised nearly $600,000 for a United Way chapter in Pennsylvania, the retail pharmacy chain said.

The company announced that employees in its corporate offices around the greater Harrisburg, Pa., area had raised $590,159 during its fundraising campaign for United Way of the Capital Region, for a total of nearly $5.8 million since 2002. Harrisburg, Pennsylvania’s state capital, is near the company’s headquarters in Camp Hill, Pa.

"One of our company’s core values is to be a caring neighbor, involved in the communities we serve in meaningful ways," Rite Aid chairman, president and CEO John Standley said. "I’m proud of how our associates took our compaign theme, ‘Give and Live United,’ to heart and raised an amazing amount of money to help those in their own backyard who need it the most."


Find us on Facebook for more insight, analysis and the latest in drug store news.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Crossmark develops BrandMasters for experiential marketing solutions

BY Antoinette Alexander

PLANO, Texas – Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

BrandMasters was developed to meet the growing need among consumer goods brands to influence shoppers on the path to purchase, according to Crossmark. Services will address all phases of experiential marketing, from shopper insights to turnkey execution and measurement of programs ranging from in-store product sampling to outside events and digital engagement.

“Today, as brands face challenges in connecting with their consumers and shoppers, it’s become more critical than ever for a brand to deliver a message to its target audience that is relevant to them as individuals,” said Crossmark CEO Joe Crafton. “People connecting with people is the most powerful means of influence, and BrandMasters connects brands with consumers along the path to purchase through personal engagement in-store and out of the store,” he said.

CROSSMARK will leverage its position as an in-store marketing service, including in-store events through its NCiM division and Shopper Events joint venture. In addition, its field Intelligence group is the largest in-store data collection force in North America. There is synergy with Twin Oaks, Crossmark’s shopper marketing venture with industry leader MARS Advertising, the company stated.   

BrandMasters will develop turnkey, national programs for consumer goods brands and services will include coordination of retailer-contracted event execution companies such as NCiM and other retailer event agencies.

Ed Hoehn, most recently VP of client services at Mosaic, has joined BrandMasters as SVP of marketing services. Having spent the last 13 years in the agency business, Hoehn has developed experiential solutions for more than 35 brands such as Microsoft, HP, Sony, Sharp and Verizon. Hoehn will lead the agency’s efforts in providing turnkey experiential marketing solutions for consumer goods clients. “Our approach is uniquely positioned to add value. We have built a platform on the strengths of Crossmark and added experiential marketing expertise. The platform includes proprietary data and analytics, retail expertise, exceptional field talent, and strong relationships with retailers and consumer goods companies. Adding experiential strategy, design and management allows us to build and execute smart programs to drive tangible results for clients,” stated Hoehn.


Follow us on LinkedIn for the most in-depth coverage of drug store news.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

MinuteClinic, Barnabas Health in New Jersey ink clinical collaboration

BY Antoinette Alexander

WOONSOCKET, R.I. and WEST ORANGE, N.J. — CVS Caremark’s MinuteClinic and Barnabas Health in New Jersey have signed a clinical collaboration to enhance access to healthcare services in Monmouth and Ocean counties.

Under the agreement, Barnabas Health physicians will serve as medical directors for three MinuteClinic walk-in medical clinics inside select CVS/pharmacy stores in Jackson, Manalapan and Marlboro, N.J. In addition, MinuteClinic and Barnabas Health will collaborate on patient education and disease management initiatives and will inform patients of the services each provide.

Barnabas Health will accept patients who need a level of care that is not provided among MinuteClinic services. Signage at MinuteClinic locations will inform patients that each site has an affiliation with Barnabas Health.

The Barnabas Health system in Monmouth and Ocean Counties includes: The Children’s Hospital at Monmouth Medical Center and Monmouth Medical Center in Long Branch; Community Medical Center, the Pediatric Subspecialty Center, and Barnabas Health Behavioral Health Center, all in Tom’s River; Kimball Medical Center in Lakewood; and a network of more than 4,600 physicians and 18,200 employees in New Jersey.

"MinuteClinic joins Barnabas Health in its commitment to provide the highest quality medical care to the people of Central New Jersey with a focus on reducing costs and increasing accessibility to health care services," stated Andrew Sussman, president of MinuteClinic and SVP/associate chief medical officer of CVS Caremark. "As we have experienced elsewhere in New Jersey and in other communities in the U.S., strategic clinical affiliations between MinuteClinic and major health systems such as Barnabas Health enhance our ability to offer medical services to patients in convenient retail locations near where they live and work."

"Our new clinical collaboration with MinuteClinic is an exciting initiative that advances our mission to heal while focusing on innovative prevention and wellness programs," stated Barry Ostrowsky, president and CEO of Barnabas Health. "Barnabas Health facilities are among our communities’ strongest resources. MinuteClinic walk-in medical clinics provide accessible, high quality centers for promoting the health of our neighbors. Together, our partnership in Monmouth and Ocean Counties will enrich the health care that is offered to all."

MinuteClinic and Barnabas Health will begin to work toward fully integrating electronic medical record systems to streamline communication around all aspects of each individual’s care. With patient permission, MinuteClinic will electronically share medical histories and visit summaries with other Barnabas Health locations in Monmouth and Ocean Counties. In the meantime, MinuteClinic will continue its standard practice of sending patient visit summaries to primary care providers via fax or mail, typically within 24 hours, with patient consent.


Find us on Facebook for more insight, analysis and the latest in drug store news.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?